Gaming Realms PLC (LON:GMRG) has announced a strategic partnership with the Ayima digital marketing agency whereby it is injecting its QuickThink Media (QTM) assets in return for a 10% stake valued at £540k. The rationale for the deal is to allow Gaming Realms’ management to further focus on its core strength, being the development and publishing of mobile optimised social and real money games, while also strengthening QTM’s outlook by placing it within a growing complementary business.
Gaming Realms to retain interest in future prospects
The terms of the deal will see Gaming Realms receive shares in Ayima equal to 10% of the enlarged Ayima share capital (valued by Gaming Realms at £540k) following its completion. We believe that the QTM assets will benefit from revenue synergies as a result of being part of a successful specialist digital marketing business, enabling it to continue to develop its service offering while also taking advantage of Ayima’s enhanced sales channels. Consequently QTM should be better placed to achieve growth going forward, with Gaming Realms remaining leveraged to its future success via its Ayima shareholding.
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