Amazon Stock Enthusiasts Gear Up For Black Friday

Amazon.com Inc (NASDAQ:AMZN) is an e-commerce company based in Seattle, Washington. As Black Friday rapidly approaches, kicking off the holiday shopping season, Amazon is preparing with an array of discounts and deals.

The e-commerce giant began Black Friday shopping deals earlier than ever this year, allowing customers to make Black Friday purchases as early as Friday, November 21st. Amazon announced that they would be unveiling new deals every ten minutes, all week. This does not include “Deals of the Day” and “Lightening Deals” which are only available on Thanksgiving Day and Black Friday. Amazon is also advertising Amazon Smile—an Amazon site that donates a percentage of every purchase to a charity of the shopper’s choice.

Shares of Amazon opened at $334.37 on Monday, November 24th. The e-commerce giant has a 1-year high of $408.06 and a 1-year low of $284. The daily moving average is $335.50 and the 50-day moving average is $310.63. The market cap for Amazon is $155.40 billion and its P/E ratio is not applicable.

On November 24th, Portfolio Grader of InvestorPlace listed Amazon as an “e-Commerce Stock to Sell Now.” The blog cited “weaker ratings this week as last week’s C drops to a D.” Portfolio Grader also gave the stock an “F” in “Earnings Revisions and Earnings Surprise.” Portfolio Grader has a 38% overall success rate recommending stocks with an average return of -0.5% per recommendation.


Separately, on November 24th, Victor Anthony of Topeka Capital Markets rated Amazon a Buy with a price target of $350. Anthony explained that buying Amazon stock in the fourth quarter is “often a good strategy” because “in the past several years, with exceptions, [Amazon stock has] outperformed into year-end and is outperforming as well this year.” In the past, Amazon has performed well in the fourth quarter thanks to holiday season shopping, starting with Black Friday and going well into the New Year. “Beyond 4Q, we see the prospects for operating leverage over the next two years and remain buyers of the stock.” In addition, Anthony noted, “Amazon is growing significantly faster than the overall growth rate of e-commerce and is outperforming its closest peer eBay.” Anthony concluded that “Amazon is trading below its e-commerce and online advertising peer growth” making it a great time to buy.

Victor Anthony has a 61% overall success rate recommending stocks with an average return of +17.3% per recommendation.

On average, the top analyst consensus on TipRanks for Amazon is Moderate Buy.