Costco’s Kirkland label is often seen as the cheaper, not-so-good version of other, big brand products. While there’s something to be said for grabbing a bargain, there’s a stigma attached to Kirkland that the company just can’t seem to shake. However, there could be a big secret lurking behind the label that most consumers don’t realize.
While Kirkland forgoes the shiny, on-trend packaging that most higher-end brands use, the actual product could be exactly the same quality. In some cases, Costco enters into lucrative partnerships with brands like Starbucks to offer dual-branded coffee that’s on-par with what you would find in Starbucks stores.
In other instances, the packaging may not give away the secret, even though the budget product is made in the same factory as leading items. Let’s take a look at what lurks behind some of Kirkland’s most popular commodities.