Building a business from the ground up to become one of the best-known companies in a niche is no mean feat. However, it’s worth all the years of toil and struggle. Huge names like McDonald’s and Sharpie know what it takes to become a well-established presence – but great notoriety comes with its setbacks.
They say that imitation is the sincerest form of flattery, which might explain why the market is saturated with brand copy-cats that aren’t quite as good as the original. From Yum’s Pizza Hut to Nike and Adidas, no big-name brand is safe from smaller companies looking to ride on the coattails of its success.