Samsung: Empowering Athletes with Mobile Innovations

• In the third quarter of 2022, Samsung generated a revenue of about $58 billion. 
• In the fourth quarter of 2021, Samsung Electronics’ mobile communication division, which includes Android phones and wearable products, generated $23.30 billion in revenue. This is a $0.4 billion growth from the previous quarter. 
• The company invested $22 billion in research and development to remain a leader in the smartphone market. Its market share is unequally divided into many regions: the United Kingdom (42%), India (34%), Russia (32%), Latin America (36%), Canada (14%), China (7%), and the US (10%). 
• Samsung’s revenue was whopping $197,958,785,633 in 2020, the first year of the pandemic.
• In the quarter ending on the 31st of December 2022, Samsung had ₩70.46 trillion in consolidated revenue and ₩4.31 trillion in operating profit. The company also reported a record-breaking annual revenue of ₩302.23 trillion and an operating profit of ₩43.38 trillion.  
• The company’s capital expenditures in 2022 reached a total of ₩53.1 trillion, including ₩47.9 trillion for semiconductors and ₩2.5 trillion for displays.
• In the fourth quarter of 2022, Samsung’s capital expenditures were ₩20.2 trillion, with ₩18.8 trillion in semiconductors and ₩0.4 trillion in displays.
• In Q1 2023, Samsung Electronics reported consolidated revenue of ₩63.67 trillion, (which is about $54.3 billion) and operating profit of ₩12.95 trillion, roughly equivalent to $11.1 billion. 
• Samsung Group’s resources make up about 20% of Korea’s GDP. 
• In the first quarter of 2023, Samsung’s semiconductor division generated ₩23.2 trillion or $19.8 billion in sales. This figure is 23% up compared to the previous year. 
• In the same quarter, Samsung’s mobile business reported ₩23.9 trillion, equivalent to $20.4 billion in sales, a 4% increase year-over-year. 
• Samsung’s operating profit in the first quarter of 2023 amounted to ₩4.4 trillion, which is approximately $3.8 billion.
• In Q1 2023, Samsung’s consumer electronics division, which includes TVs and home appliances, earned ₩15.6 trillion in sales, equalling $13.3 billion. This figure is 5% up from the figure reported in Q1 of 2022. 
• The company’s operating profit in Q1 2023 reached ₩1.2 trillion, about $1 billion. 
• Samsung was the leading smartphone provider in India in 2021, with a market share of 34%.
• Samsung became the second-largest smartphone brand in Europe in 2020, with a market share of 28.8%.
• Samsung’s smartphones are made in India, South Korea, Brazil, Indonesia, and Turkey.
• In the first quarter of 2022, Samsung’s smartphone sales reached 76.6 million, registering a 19% jump from the previous year. Earning success was generated by the popularity of the Galaxy S21 and Galaxy A series. In the USA, the company’s market share grew from 22.8% to 23.6% in one month, between February 2022 and March 2022. 
• In Q1 2023, Samsung’s market share was 27.14%. This was a 0.84% drop from the previous quarter.
• In 2022, Samsung became the world’s largest supplier of 5G smartphones, with a 31.1% market share. It shipped a total of 90.2 million 5G smartphones, celebrating growth of 136% compared to 2021. 
• When Samsung launched the Galaxy S3, it sold 500 smartphones per minute. 
• Q4 of 2022 was the least successful year for Samsung in the last decade. Year-on-year sales dipped by 17%. 
• Nevertheless, Samsung’s brand value increased by 17% year-over-year to $87.7 billion in 2022. It ranked in fifth place in Interbrand’s Best Global Brands. 
• This year, Samsung’s Note series enjoys the most prodigious popularity among consumers. This smartphone is preferred by 30.5% of users.
• The Samsung Galaxy A series holds second place, chosen by 19.5% of users. The M-series is favored by 11.8%. 
• Less than 3% of smartphone lovers give preference to the Galaxy F series.
• The best-seller among 5G Android smartphones of 2022 was the Smartphone Galaxy A52s 5G. 
• The most popular color for Samsung Galaxy S21 smartphones is Phantom Black. 
• The Samsung Galaxy Watch 4 is the most popular smartwatch among users. In 2022, over 12 million Galaxy Watches 4 were sold.
• Over 42% of Samsung Electronics’ employees are located in the Korean region. 
• At the beginning of 2023, Samsung held 27.14% of the market share, losing only to Apple by 0.58%. 
• At the end of 2022, Samsung had 213 stores open globally.

• Samsung was founded in 1938 as a trading company by Lee Byung-chul. Based in a city called Taegu, Samsung began as a grocery store, trading and exporting goods produced in the city. It sold dried Korean fish, vegetables, and noodles. In 1938, Samsung had only 40 employees.
• In the late 1960s, the company entered the electronics market. The company formed several electronic divisions such as Samsung Electronics Devices, Samsung Electro-Mechanics, Samsung Corning, and Samsung Semiconductor & Telecommunications. 
• Samsung also ventured into the shipbuilding industry in the mid-1970s.  
• In the same period, the company produced its first black-and-white TVs. 
• During the ‘70s, Samsung produced transistor black and white TVs, color TVs, refrigerators, electric desk calculators, and air conditioners.
• In 1978, Samsung reached the milestone of producing 5 million TVs. 
• The company established Samsung Electronics America and the Suwon R&D Center before the end of the decade.
• In 1982, Samsung Printing Solutions was founded to deliver digital solutions to the printing industry.
• The company started producing personal computers in 1983, and a year later, Samsung’s sales reached one trillion won.
• Before the end of the decade, Samsung won the title of the world leader in the manufacturing of semiconductors.
• In the ‘90s, Samsung also became a world leader in chip production, formed Samsung Motors, and started making digital TVs.
• At the beginning of the new century, Samsung created the SPH-1300, an early touch-screen prototype.
• It also developed its first speech-recognition phone in 2005.
• In 2011, Samsung launched the Galaxy S II, followed in 2012 by the Galaxy S III, one of the world’s most popular smartphones.
• In 2012, Samsung acquired mSpot and became the world’s largest smartphone maker.
• In 2014, Samsung released the Gear VR, a virtual reality device developed for use with the Galaxy Note 4. 
• In 2017, the company began to test a self-driving car. 
• The Samsung Group operates hotels and hospitals and runs South Korea’s largest life insurance firm.  It controls over 80 subsidiaries. 
• The Samsung Group accounts for 20% of South Korea’s GDP. It is the largest single contribution by a company in the world. 
• Samsung is a family-owned company.  Today, Samsung is led by Lee Jae-yong, a direct descendant of the company’s founder. With an estimated net worth of $9.2 billion, he is the second richest person in South Korea.      
• Samsung is headquartered in Samsung Town, Seoul, South Korea. 

Continue reading to learn more about Samsung’s statistics. 

A company’s revenue is the total amount of income generated by the sale of goods and services without subtracting any expenses. In the first quarter of 2023, Samsung earned ₩63.75 trillion in consolidated revenue, which equals $45.57 billion. Yet it made only ₩640 billion ($478.55 million) in operating profit. This is a 95% freefall from the year earlier when it made ₩14.12 trillion in profit. This drop in the first quarter is the lowest level since Q1 of 2009, which dates back to the company’s pre-smartphone era. Samsung blames a weakening economy and lowered demand for chips for the poor figures at the beginning of 2023. Last year, the company earned $233.13 billion, and $240.71 billion a year earlier.  

Source: Statista

Samsung reported its 2023 third-quarter earnings on Tuesday, October 31, with a quarterly operating profit that was better than expected despite dropping 77.6% from a year ago. While it was a decline year-on-year, third quarter operating profit jumped 262.6% from the previous quarter.

Samsung Electronics posted a 95% profit plunge in the second-quarter on Thursday, July 27, as weak demand for memory chips persists. Revenue came in at 60.01 trillion Korean won (about $47.21 billion), vs. 60.8 trillion Korean won expected by analysts, while operating profit came in at 0.67 trillion Korean won, vs. 0.6 trillion Korean won expected by the company.

Samsung’s Mobile Division is one of the five divisions within the company. It consists of the Mobile Communications Division, Telecommunication System Division, Computer Division, MP3 Business Team, Mobile Solution Centre, and Telecommunication R&D Center. The Mobile Communication segment is the key contributor to Samsung’s success. It includes different lines of smartphones, wearables, and a library of application software such as Samsung Pay. The most popular line is Samsung Galaxy. Samsung sells around 400 million mobile devices annually around the world. Samsung’s annualized operating profit dropped over a whopping 31% in the third quarter of 2022.

In the first quarter of 2023, the revenue of Samsung’s mobile business advanced by 22%, compared to the previous quarter, to ₩30.74 trillion. But it is still 2% lower than the revenue earned in the same period in 2022. Operating profit was 3% up year-over-year at ₩3.94 trillion. The revenue of Samsung’s Mobile Division soared thanks to excellent sales of its latest line of smartphones called the S23 series. Its most expensive smartphone S23 Ultra which costs $1,200 has been selling particularly well. 

Samsung has consistently performed better than Apple in every first quarter since 2019, even though Apple has always outperformed its rival in every fourth quarter. In Q1 2023, too, Samsung replaced Apple as the top smartphone provider, helped by its mid-tier A Series and the new S23 Series. In 2021, Samsung accounted for about 24% of the market. Apple held about 45%. In June 2017, Samsung held a revenue share of mobile devices of 24%, losing to Apple by 20.4%. In 2018, Apple outperformed Samsung by 30%. Concerned with its future performance, Samsung has decided to keep Google as the default search engine on its smartphones. Although the company toyed with the idea of replacing Google, it thought better of it, worried as it is about the potential market reaction and its relationship with Google. At the same time, Samsung keeps open the option to switch to Bing in the future. 

In the first quarter of 2023, the global smartphone market sank by 14% year-over-year and 7% quarter-over-quarter to record 280.2 million unit shipments. Samsung outperformed Apple, thanks to its mid-tier A Series and recently launched S23 series. But Apple’s year-over-year shipment drop was the smallest among other brands. Global smartphone revenues declined by 7% to about $104 billion. Samsung, Apple, and Xiaomi pushed their average selling prices up compared to the last year. 

Source: Counterpointresearch.com

A company’s earnings are its after-tax net income. This is its profits, a bottom line. In 2022, Samsung’s earnings reached $35.85 billion. In the previous year, the company earned $45.85 billion, thereby earning 46.64% more than in 2020, when it made $31.26 billion. The first quarter of 2023 proved to be disappointing. Samsung made ₩63.75 trillion in consolidated revenue, which equals $45.57 billion. Yet it earned only ₩640 billion ($478.55 million) in operating profit. The company has not reported such poor figures since 2009. 

Source: companiesmarketcap.com

Samsung aims to sell 270 million units of smartphones in 2023. In 2022, Samsung’s phone sales were around 200 million. This was a decline of 72.3 million compared to the sales in 2021. The year before the pandemic was the most successful for the company. It sold 295 million phone units in 2019. It is noteworthy that 2019 did not have a promising beginning, however. In Q1 2019, Samsung manufactured and shipped 71.9 million smartphones, which was 8.56% less than made in Q1 2018. And yet, from the first quarter of 2019 to the first quarter of 2021, Samsung celebrated a staggering rise of 382.61%. To follow Samsung’s yearly sales, see the table below:

As earnings per share detail a company’s progress during one year, it is a crucial benchmark for investors when judging risk. Earnings per share (EPS) tells investors how profitable a company is. It is calculated by dividing the net profit by the outstanding shares of common stock. Last year, Samsung’s EPS was $5.03, while in 2021, it was $4.86. In 2021, Samsung’s EPS grew compared to its 2020 EPS of $3.54. To understand how Samsung’s earnings per share changed over the years, see the table below:

The number of employees in Samsung Electronics has dropped substantially – by nearly 50% in the past two years. In 2018, the company had 309,630 individuals on board. In 2021, the company had 266,673 employees, with 111,126 working in Korea. Over 94,583 employees worked in Southeast and Southwest Asia and Japan. About 17,820 people were employed in China, and 25,695 in North, Central, and South America. Only 12,704 employees were located in Europe in 2021. In May 2022, Samsung started hiring more people with the view to create 80,000 new jobs through 2026, or about 16,000 new positions annually. The table below reflects changes in the number of Samsung’s employees over the years:

Samsung’s stock price is ₩72,300 at the moment of writing, on the 30th of May, 2023 Walletinvestor.com considers the stock a profitable investment option because a long-term increase in its price is expected. In five years, in the middle of May 2028, it is forecast to reach ₩72,238. A shorter-term prognosis, however, is less optimistic. Walletinvestors.com expects SMSN: LI to drop to ₩66,886 during 2023. 

Source: walletinvestor.com

Part of its wealth and global influence stems from its involvement in various sports events like the Olympics and sponsorships of sports teams and individual athletes. Samsung’s Olympic Games history started thirty years ago when in 1988, it became a local sponsor of the Seoul Olympic Games. Ten years later, the company’s partnership with the Olympics was organized on a wider, international level. At the Nagano 1998 Olympic Winter Games, Samsung was called the Worldwide Olympic Partner in the Wireless Communications Equipment category. It continues leading in this category today, as the latest Winter Olympic Games in Beijing in 2022, equipped with the most innovative Samsung technology, amply demonstrated. As it had done since the Olympic Winter Games in PyeongChang 2018, Samsung expanded its product category in Beijing from smartphones to various IT products such as tablets, laptops, personal computers, and printers. To demonstrate its commitment to the Olympic movement and enhance the connection between athletes, their families, and sports lovers, Samsung invested in 2022 in Team Samsung Galaxy athletes, Virtual Media Center, and the #CheerTogether campaign. Samsung also distributed to every Olympic and Paralympic sportsman its limited Olympic-edition Galaxy Z Flip3 5G, the first foldable smartphone with pre-loaded apps containing information for participants in the Games. Samsung’s engagement with the Olympics will continue in the future as it extended its $50-million sponsorship contract with the International Olympic Committee by eight years, planning to remain a top sponsor until the 2028 Los Angeles Games. 

Source: Samsungmobilepress.com

Although it has not been revealed how Samsung would equip the 2028 Los Angeles Games, it will probably invest in the technologization of the Olympic stadiums, as it did in 2020, when it turned SoFi Stadium in Los Angeles into a technological wonder. Indeed, bringing stadiums to a radically new technological level is another way for Samsung to make its presence felt in sports. Excited by the scale and difficulty of the project, Samsung created the Infinity Screen, the largest video board made in sports. The double-sided and center-hung LED display has an 8mm pixel pitch that enhances viewers’ experience from every seat in the stadium. In addition to the central video board, Samsung provided the facility in Los Angeles with 16mm LED ribbon boards on five levels, LED wayfinding displays, and indoor LED feature walls. The IPTV system is comprised of 2,600 Samsung large-format displays: menu boards for food and beverages and 4K show displays capturing the attention of people walking through Hollywood Park that surrounds the stadium. These displays and long, thin LED screens mounted on the face of balconies will keep fans engaged in a sports event even when they step outside the stadium. But because Samsung updates its technology at lightning speed, stadiums in Los Angeles during the 2028 Olympic Games might be furnished with even more mind-blowing technology, unimaginable at present. 

Source: Insights.samsung.com

The Olympics is not the only sports event that Samsung finances. The company has also partnered with PGA Championship games, La Liga, a Spanish football division, NASCAR, and MLB. Equally important is the Samsung Sports division, which comprises eSports, volleyball, and football teams. Among the teams included in the Samsung Sports division are the Daejeon Samsung Fire Bluefangs in volleyball, the Seoul Samsung Thunders in basketball, the Samsung Lions in baseball, and the Suwon Samsung Bluewings in football. Samsung has also ventured into other sports, adding to its Sports division teams in taekwondo, such as the Samsung S-1 Taekwondo Club, wrestling (the Samsung Life Wrestling Club), table tennis (the Samsung Life Table Tennis Club), badminton (the Samsung Electro-Mechanics Badminton Club), and horse-riding (the Samsung Electronics Equestrian Club). Aiming to strengthen its presence in eSports, Samsung has become an official sponsor of British eSports company Guild Exports, co-owned by David Beckham. For the Guild Academy, Samsung provides a selection of Neo QLED TVs and obtained marketing rights across the Club’s facilities, digital content, influencers, and the Guild’s professional players.  

Along with backing various clubs and teams, Samsung has individual sponsorship arrangements with some of the greatest athletes in the world, including David Beckham, Lionel Messi, LeBron James, Manny Pacquiao, David Ortiz, Usain Bolt, Deshaun Watson, Myth, Robert Whittaker, and Tony Kanaan. LeBron James, the American basketball player for the Los Angeles Lakers of the NBA, is the biggest sports star advertising the company. James famously signed a lucrative deal worth over US$100 million with Samsung in 2012. Running until 2017, the deal included marketing and commercials, the most memorable of which is perhaps a Samsung Galaxy commercial from 2013, called “At Home.” Other athletes significantly increased people’s awareness of Samsung’s products. Deshaun Watson became one of Samsung’s most featured sportsmen in 2020, seen advertising its Galaxy phone product in commercials and on social media. Samsung also showed Watson with his mother in a campaign linked to his Deshaun Watson Foundation, dedicated to education, health, housing, and other charitable causes supporting people in underserved communities. There is no doubt that, as the data and analytics side of professional sports becomes more and more mainstream, Samsung will continue offering more sponsorships to sports events, clubs, teams, and individual athletes. 

Samsung was founded in 1969 by Lee Byung-chul.

Samsung, which means “three stars” in Korean, was founded by Lee Byung-chul.

Samsung is a family-owned company. Today, Samsung is led by Lee Jae-yong, a direct descendant of the company’s founder. With an estimated net worth of $9.2 billion, he is the second richest person in South Korea. 

Samsung’s products are made in South Korea, China, Vietnam, India, Indonesia, Taiwan, and Brazil. 

As of the 28th of May 2023, Samsung’s market capitalization is $325.10 billion.

Samsung is headquartered in Samsung Town, Seoul, South Korea.