Nike (NKE) is a household name in the sportswear industry, known for its iconic swoosh logo and innovative designs. But behind the brand’s success lies a wealth of data and statistics that have played a crucial role in driving the company’s growth and profitability.
In this article, we will delve into the numbers behind Nike’s rise to the top of the Fin-Sport industry, examining key metrics such as revenue, market share, and stock performance. We will also explore the impact of influential factors such as celebrity endorsements and digital strategies on the company’s success. By analyzing this data, we aim to provide a comprehensive understanding of Nike’s business performance and future potential for investors, bloggers, journalists, and writers.
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Facts About Nike
- Footwear Revenues Account for 64% of Total Revenues – Nike’s footwear segment has consistently been the company’s main revenue generator, accounting for an increasing percentage of total revenues over the years.
- The Nike Swoosh Was Designed for $35 – The Nike swoosh is a globally recognized symbol, but its origins lie in a small commission. In 1971, the design was created by a graphic design student named Carolyn Davidson for a fee of $35, equivalent to around $200 in today’s dollars. Despite initial hesitation from Nike founder Phil Knight, the design ultimately became a key aspect of the company’s branding and success. In recognition of its significance, Knight later gifted Davidson a golden swoosh ring with an embedded diamond and additional NKE stock as a thank-you for her contributions to the company’s iconic logo.
- Nearly 12% of Revenues Come from Emerging Markets – Emerging markets hold a significant portion of Nike’s revenue. In fiscal 2022, Nike’s footwear revenue in the Asia Pacific and Latin America regions amounted to approximately 4.11 billion U.S. dollars. The company’s growth in China and India, along with a resurgence in regions like Latin America, indicate that emerging markets will continue to be a major contributor to Nike’s future success.
The History Of Nike
Nike is a leading American sportswear company, established in 1964 by Bill Bowerman, a track and field coach, and Phil Knight, his former student. Initially operating under the name Blue Ribbon Sports, the company opened its first retail outlet in 1966 and introduced the Nike brand shoe in 1972. The company rebranded as Nike, Inc. in 1978 and went public two years later. By the early 21st century, Nike had a global presence with retail outlets and distributors in over 170 countries, and its iconic curved checkmark logo, known as the “swoosh,” was recognized worldwide.
Throughout the late 1990s and early 2000s, Nike diversified its product line and expanded its business through various acquisitions, including Cole Haan, Converse, Canstar Sports, and Umbro. In 1996, the company created Nike ACG, a brand focused on extreme sports such as snowboarding and mountain biking. Additionally, in the early 21st century, Nike began selling sports technology accessories like portable heart rate monitors and high-altitude wrist compasses.
A significant part of Nike’s success can be attributed to its partnerships with prominent athletes such as Michael Jordan, Mia Hamm, Roger Federer, and Tiger Woods. The NikeTown chain stores, which first opened in 1990, pay tribute to these and other company ambassadors while offering a comprehensive range of Nike products.
Nike Statistics 2022-2023
Nike is a highly valuable company, with continually increasing brand value and revenue. Despite a decrease in market share, it remains the highest-earning brand in the sports industry. The company invests heavily in marketing and promotion strategies, which have proven to be successful.
- Nike holds a 38.23% total market share. The 2022 Nike market share showcases its ongoing influence in the industry, despite increasing revenue for competitors. The company spent $3.1 billion on marketing and promotion. With a market capitalization of $197.8 billion, Nike is among the 50 most valuable companies in the world. Nike stats show that it’s still the most popular sports brand in the world.
- In February 2022, Nike.com had over 98 million visits. The United States had the highest number of visitors to Nike’s official website. It is widely known that Nike specifically targets the U.S. online audience. American visitors accounted for 34% of total visitors, with the Republic of Korea in second place at 11%, and the U.K. in third at 5%.
- In the second quarter of the 2022 fiscal year, sales for NIKE Direct rose by 16% to $5.4 billion, and digital sales for the NIKE brand increased by 25%.
What Is Nike’s Annual Revenue?
Nike experienced significant revenue growth in the second quarter of the fiscal year 2022, as reported in its earnings results.
In 2022, Nike’s global revenue amounted to about $46.71 billion U.S. dollars, which is an increase of over two billion compared to the previous financial year. In its latest earnings report, Nike reported a 17% increase in revenue. This marks the company’s best performance in 42 quarters, with the exception of a 95% growth in the fourth quarter of 2021 as retail stores reopened after pandemic lockdowns.
“Nike’s results this quarter are a testament to our deep connection with consumers,” said John Donahoe, President and CEO of Nike Inc., in a statement. “Our growth was broad-based and was driven by our expanding digital leadership and brand strength. These results give us confidence in delivering the year as our competitive advantages continue to fuel our momentum.”
NIKE Annual Revenue (Millions of US $)
Nike’s Q1 Earnings 2024 (Fiscal Year)
Nike reported its 2024 first-quarter earnings on Thursday, September 28 beating on earnings-per-share estimates, coming in at $0.94 against the projected $0.75. However, the company fell slightly short of revenue targets, reporting $12.94 billion versus the estimated $12.98 billion. Despite this minor shortfall, Nike shares experienced an uptick in after-hours trading.
Nike’s Q4 Earnings 2023
Nike reported its 2023 fourth-quarter earnings on Thursday, June 29, with EPS of $0.66, $0.02 worse than the analyst estimate of $0.68. Revenue for the quarter came in at $12.8B versus the consensus estimate of $12.58B. Nike’s stock price closed at $113.40. It is down -7.53% in the last 3 months and up 10.96% in the last 12 months.
Nike’s Q3 Earnings 2023
Nike reported better-than-expected results for its third-quarter earnings on Tuesday, March 21, with revenues of $12.4 billion, up 14% from last year. It also recorded EPS of 79 cents, topping estimates for 56 cents a share. Revenue increased across the company’s main segments, including both direct-to-consumer and wholesale segments.
“Our wholesale channel continues to be an important part of our strategy as we access key consumer segments and achieve distribution scale across the marketplace,” Nike CEO and president John Donahoe said in remarks to investors.
Nike’s Q4 Earnings 2022
During Q4 2022, NIKE Direct revenues saw a 7% growth as reported and an 11% increase after adjusting for currency fluctuations. The growth was primarily driven by a 25% increase in EMEA, a 43% increase in APLA, and a 5% increase in North America, despite a decline in Greater China. The NIKE Brand Digital sector grew by 15% as reported and by 18% after adjusting for currency, with double-digit growth in APLA, North America, and EMEA. Meanwhile, NIKE-owned stores decreased by 2% as reported but increased by 1% after adjusting for currency.
“In this dynamic environment, NIKE’s unrivaled strengths continue to fuel our momentum,” said Matt Friend, Executive Vice President and Chief Financial Officer, NIKE, Inc. “Two years into executing our Consumer Direct Acceleration, we are better positioned than ever to drive long-term growth while serving consumers directly at scale.”
Nike’s Q3 Earnings 2022
During Q3 of 2022, revenues increased by 8% after adjusting for currency fluctuations, with a significant contribution from the growth of NIKE Direct by 17%. The NIKE Brand Digital sector saw a 22% increase, driven by strong growth in North America, APLA, and EMEA, although it was partially offset by decreases in Greater China. The recovery of traffic in owned physical retail, with NIKE-owned stores up by 14%, also contributed to the growth of NIKE Direct. On a reported basis, wholesale revenues decreased by 1%, but were up 1% when adjusted for currency, with growth in EMEA and APLA balancing out declines in North America and Greater China.
“NIKE’s strong results this quarter show that our Consumer Direct Acceleration strategy is working, as we invest to achieve our growth opportunities,” said John Donahoe, President and CEO, NIKE, Inc. “Fueled by deep consumer connections, compelling product innovation and an expanding digital advantage, we have the right playbook to navigate volatility and create value through our relentless drive to serve the future of sport.”
Nike Stores, Factories, Distribution Centers, and Real-Estate
Nike, the multinational corporation known for its athletic footwear and apparel, boasts an impressive portfolio of property, plant and equipment (PP&E) worth over $5.19 billion. This includes buildings valued at $2.44 billion and machinery and equipment valued at $2.75 billion.
The company operates a total of 1,046 retail stores worldwide in 2022, with stores located across the United States, as well as stores located in other countries across the globe. Of the stores in the US, on average half of those are Nike factory stores, a third is in-line and employee stores and a quarter of them are Converse stores.
Nike also has a strong presence in the logistics and distribution sector, with majority being distribution centers located worldwide, a very small portion of those being located in the US and the majority in other countries. These distribution centers play a crucial role in the company’s operations, ensuring the timely delivery of products to customers around the world.
Nike Stores Worldwide From 2009 – 2022
|Number of Stores
Top Nike Statistics From 2022 – 2023
- Nike Market Cap: As of February 2023 Nike has a market cap of $197.43 Billion
- Nike’s Annual Revenue: $46,710 million for 2022
- Fortune 500 Place: Nike placed 85th in the Fortune 500 suggesting it is the 85th largest company in America by revenue
- Forbes Valuable Brand Rating: Nike is the world’s 13th most valuable brand according to Forbes, well ahead of Adidas which is 51st
- Jurisdiction: Nike and the Nike swoosh logo has been registered in 170 jurisdictions around the world
Nike Manufacturing and Outsourcing
Nike operates differently than most companies in terms of production. Instead of owning and maintaining manufacturing plants, the company outsources the work to contractors in countries such as the Philippines, Vietnam, China, Indonesia, and Taiwan.
This allows Nike to tap into a global workforce of over 500,000 people involved in the production of its footwear. The company has strict quality control measures in place to ensure that the products produced by these contractors meet its high standards. This strategy also allows Nike to realize significant cost savings while maintaining the quality of its products.
Nike’s decision to adopt outsourcing as a production strategy has been a key contributor to its success as a global leader in athletic footwear and apparel. This approach allowed the company to increase its profit margins, lower its inventory levels, minimize price markdowns, and guarantee that customers received the desired products in a timely manner. Additionally, being an early adopter of outsourcing has helped Nike to be more flexible and responsive to market trends and consumer demands, as well as to keep costs low and maintain its competitive edge.
Nike Employee Statistics
As of May 31, 2022, the company had a global workforce of around 79,100 employees, a 7.91% increase from 2021. Statistics show that at Nike, 44% of the workforce is female and 56% is male. The majority of employees identify as White (61%), while 16% identify as Hispanic or Latino, and 11% identify as African American. The average annual salary at Nike is $37,434, and employees tend to align with the Democratic party. The typical tenure for an employee at Nike is 3.3 years.
Number of employees of Nike worldwide from the fiscal years of 2009 to 2022
|Number of Employees
Nike Sporting Event Sponsorship
Nike, a prominent athletic apparel and footwear company, sponsors various sporting events, including the Super Bowl and prestigious football clubs like FC Barcelona. Additionally, the company has endorsement deals with high-profile athletes such as Rafael Nadal, adding to its appeal to sports fans worldwide.
On Sunday, February 12, 2023, the 57th edition of the Super Bowl took place at State Farm Stadium in Glendale, Arizona, marking the culmination of the National Football League (NFL) season. Nike was the most prominent brand during Fox’s Super Bowl LVII telecast, with 1,079 seconds of on-screen time and a media equivalency value of $211.1M.
The Super Bowl is a major platform for companies to advertise their brands, and this year, numerous businesses seized the opportunity. In addition to well-known brands such as Nike, safety awareness organizations like the Dawn Project also took advantage of the occasion. The Dawn Project aired a 30-second ad that calls for a ban on Tesla’s Full Self-Driving (FSD) system (See: Tesla Company Facts and Statistics).
The ad, which reached millions of football fans, as well as political leaders in Washington, D.C., and various state capitals, highlights several alleged safety defects of the FSD, Tesla’s advanced driver assistance system. While the FSD system can perform some driving tasks autonomously, it is not fully self-driving and requires drivers to remain alert to take over in case of malfunctions or unexpected situations. The ad, which cost $598,000, features video clips of Teslas behaving erratically while the voiceover claims that the FSD system poses a threat to public safety. The Dawn Project is urging regulators to turn off FSD until all safety defects are resolved.
Apart from the Super Bowl, Nike is a sponsor of the prestigious football club, FC Barcelona. The company’s Air Jordan brand, named after the renowned basketball player Michael Jordan, is also a prominent player in the sports sponsorship sphere.
In addition to these major sponsorships, Nike also has a history of working with individual athletes, such as the Spanish professional tennis player Rafael Nadal. The company has sponsored Nadal for several years, and he serves as a representative of the brand.
Overall, Nike’s sporting event sponsorship strategy is centered on aligning with the most prominent and successful teams and athletes to increase brand awareness and exposure. This approach has proven to be effective in increasing the brand’s visibility and reach in the sports industry.
Nike Endorsement Facts
Nike is a global leader in the sportswear industry, known for its innovative products and high-profile endorsements. One of the company’s most iconic partnerships is with Michael Jordan, who first signed with Nike in 1984. This partnership has been instrumental in making Nike one of the most recognizable and successful brands in the world.
The “Air Jordan” line of basketball shoes, which was introduced in 1985, has become one of the most popular and profitable shoe lines in history. The brand’s success was driven by Michael Jordan’s incredible talent and popularity, as well as Nike’s innovative marketing campaigns. The partnership between Michael Jordan and Nike has been so successful that it has lasted for more than 35 years and has generated billions of dollars in revenue.
The Michael Jordan x Nike collaboration was a major success and had a significant impact on the growth of the Nike brand. In recognition of this, Nike released a dedicated logo of Michael Jordan, which expanded beyond just shoes and now includes a variety of accessories. The “MJ” brand has become a global sensation, reaching new heights of popularity and becoming a staple in the fashion world. This release was a milestone in Nike’s sales strategy and solidified the brand’s commitment to partnerships that drive innovation and growth. The Michael Jordan x Nike collaboration remains one of the most successful and iconic partnerships in the history of sports and fashion.
In addition to Michael Jordan, Nike has also signed endorsements with a number of other high-profile athletes and celebrities. These include Lebron James, Serena Williams, Cristiano Ronaldo, and Beyoncé, among others. These partnerships have helped to establish Nike as a global leader in sportswear and have contributed to the brand’s continued success.
Nike’s endorsements are not only limited to athletes, it also has partnerships with major events and teams like FIFA World Cup, NFL, NBA and more.
Nike’s ability to identify and sign the right endorsers at the right time has been a key factor in the company’s success. The combination of high-quality products and effective marketing has helped to make Nike one of the most valuable and recognizable brands in the world. The company continues to innovate and push the boundaries of sportswear technology, and its partnerships with top athletes and celebrities will no doubt continue to drive its success for years to come.
Kyrie Irving is a professional basketball player who has been endorsed by Nike since he was a teenager. He was drafted to the NBA in 2011 and played for the Cleveland Cavaliers, Boston Celtics and currently he is playing for the Brooklyn Nets. He has been a key player in the NBA and his performances on the court have made him a fan favorite. In December 2020, Nike suspended its endorsement contract with NBA player Kyrie Irving after he made controversial statements about the COVID-19 vaccine. The suspension came after Irving, who is known for his conspiracy theories, made a series of social media posts and public statements in which he expressed skepticism about the safety and efficacy of the COVID-19 vaccine.
Nike’s decision to suspend Irving’s contract was based on the company’s commitment to promoting public health and safety. The statement issued by Nike at the time read, “Nike has a long-standing commitment to promoting public health and safety. We take the safety and well-being of athletes and consumers very seriously, and we do not condone or support any statements that could discourage people from getting vaccinated.”
The suspension of Irving’s contract was met with mixed reactions, with some praising Nike for taking a stand against misinformation, while others criticized the company for what they saw as an infringement of Irving’s freedom of speech.
Kyrie Irving later apologized for his statements about the vaccine and acknowledged that he had been wrong. He stated he is now fully vaccinated and encourages others to do the same.
More recently, On October 27, Kyrie Irving tweeted a link to an anti-semtic film. This 2018 film spreads anti-Semitic ideas, including the false claim that the Holocaust never occurred. The same day, Irving also posted a screenshot of the film’s rental page on Amazon on his Instagram account, without any accompanying caption or comment.
The Instagram post was part of a story that only lasts for 24 hours, while the tweet was deleted on October 30. In response to this, the Anti-Defamation League and the Brooklyn Nets (Irving’s team at the time) wrote a letter to Amazon on November 4, requesting that the film and a related book be taken down. They claimed that these materials were “designed to inflame hatred” and that their popularization by Irving would directly harm Jewish people.
By Nov. 3, Irving had not apologized, and he had not been clear about what content he disagreed with in the film. Hours after he was suspended Nov. 3, Irving apologized in an Instagram post, saying he “had no intentions to disrespect any Jewish cultural history regarding the Holocaust or perpetuate any hate.”. LeBron James, who played with Irving in Cleveland, has said Irving’s apology should allow him to be back on the court. Kyrie Irving and Nike has since ended their relationship.
Nike was founded in 1964. The company was originally called Blue Ribbon Sports and sold Japanese athletic shoes under the brand name “Nike”.
Nike was founded by Phil Knight and Bill Bowerman. Phil Knight is an American businessman and philanthropist. He is the co-founder and chairman emeritus of Nike, Inc. Knight founded the company as Blue Ribbon Sports in 1964, and officially renamed it to Nike in 1971. He served as CEO of the company until 2004, and as chairman of the board until 2016. Bill Bowerman was an American track and field coach and co-founder of Nike, Inc. He was the track coach at the University of Oregon for 24 years, and during that time, he helped popularize the sport of running and mentored many successful athletes, including Steve Prefontaine. Bowerman co-founded Blue Ribbon Sports, which later became Nike, in 1964. He served as the company’s first vice president and also designed the company’s first line of running shoes.
Nike is a publicly traded company, which means that it is owned by its shareholders. The company has several major shareholders, including institutional investors such as The Vanguard Group, BlackRock, and State Street Corporation, as well as individual shareholders who own stock in the company. The company’s management team, led by the CEO, is responsible for making decisions on behalf of the shareholders and running the company on a day-to-day basis. Phil Knight, co-founder of the company, was a major shareholder of Nike for a long time, but he has gradually sold much of his stake over the years.
Nike products are made in a variety of locations around the world. The company has manufacturing facilities, known as contract factories, in many countries, including China, Vietnam, Thailand, Indonesia, and Pakistan. These contract factories are owned and operated by independent manufacturers, and they produce footwear, apparel, and accessories for Nike under contract. Additionally, Nike operates its own manufacturing facilities in some countries, such as the United States and Mexico, where it produces a smaller portion of its products. The company also sources materials and components from a variety of suppliers worldwide.
As of 2023, Nike’s market capitalization is around $195.65 billion, which is based on the company’s stock price and the number of shares outstanding. This makes it one of the most valuable companies in the world.
The Nike logo, also known as the “Swoosh,” is one of the most recognizable and valuable brand logos in the world. The Nike Swoosh has been valued at $26 billion in 2023, however, the value of the logo is inextricably tied to the overall value of the Nike brand. The logo is an important part of the Nike brand identity and is used on all of the company’s products and marketing materials.
The name Nike is derived from the Greek goddess of victory, who was known as Nike. According to Greek mythology, Nike was the winged goddess of victory who was often depicted as a companion to Athena, the goddess of wisdom and warfare. The name Nike was chosen by the company’s founders, Phil Knight and Bill Bowerman, because they wanted a name that would symbolize the spirit of victory and the company’s mission to empower athletes to achieve their potential.
The Nike headquarters is located in Beaverton, Oregon, United States. The company’s world headquarters, known as the “Nike World Headquarters,” is a campus-like environment that includes office buildings, research and development facilities, a design center, and a sports research lab. The headquarters is also home to the Nike Employee Store, which is open to the public and offers a wide range of Nike products at discounted prices. The location of the headquarters was chosen by the company’s founders, Phil Knight and Bill Bowerman, because of its proximity to the University of Oregon, where Bowerman was a track coach, and the abundance of natural beauty in the area.
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