Some of the greatest movies and TV shows are incredibly expensive to make, but there are a few different ways studios can help cushion the costs. One of the biggest, most lucrative tricks to get a cash boost is to feature big-name brands that pay for the advertising.
Product placement in the entertainment industry is a bone of contention for many, but the fact is that Hollywood studios like AT&T’s Warner Bros. just wouldn’t survive without it. From American Idol to Top Gun, GoldenEye, and even Breakfast at Tiffany’s, these are some of the most successful product placement deals in history.