Advertising can make or break a brand’s image. Marketing that follows current trends and truly knows how to appeal to an audience can greatly impact the popularity of certain brands; failure to do so can run them into irrelevance or infamy.
Worse still, even the most expensive campaigns can fall under the radar, which is becoming more common in the era of sassy Twitter accounts and viral memes. These companies are perfect examples of how to leave an impression, utilizing creativity to create unique ad placements that people still talk about today.