Breaking News
0
Ad-Free Version. Upgrade your Investing.com experience. Save up to 40% More details

Apple launches MacBook laptops powered by its own computing chips

TechnologyNov 10, 2020 04:21PM ET
Saved. See Saved Items.
This article has already been saved in your Saved Items
 
2/2 © Reuters. FILE PHOTO: The Apple logo is seen at an Apple Store in Brooklyn, New York 2/2

By Stephen Nellis

SAN FRANCISCO (Reuters) - Apple Inc (O:AAPL) on Tuesday introduced a MacBook Air notebook and other machines with its first central processor designed in-house for Macs, a move that will tie its computers and iPhones closer together technologically.

The new chip, called the M1, marks a shift away from Intel Corp (O:INTC) technology that has driven the electronic brains of Mac computers for nearly 15 years.

It is a boon for Apple computers, which are overshadowed by the company's iPhone but still rack up tens of billions of dollars in sales per year. Apple hopes developers now will create families of apps that work on both its computers and phones.

The MacBook Air will start at $999, the same as its predecessor, and have up to twice the battery life, Apple said. The M1 will also power the MacBook Pro notebook, which starts at $1299, and its $699 Mac Mini computer, which comes without a monitor.

The new products will be available from next week, executives said.

Shares of Apple were up about 0.2% as the event ended.

Patrick Moorhead, founder of Moor Insights & Strategy, estimated Apple will save between $150 and $200 per chip in costs by using its own central processors. "We didn't see Apple add any expensive features," he said. "They're going with a much higher margin."

EFFICIENT AND FAST

In June, Apple said it would begin outfitting Macs with its own chips, building on its decade-long history of designing processors for its iPhones, iPads and Apple Watches.

Apple executives said on Tuesday that the M1 was intended to be efficient as well as fast, to improve battery life, and that Apple's newest version of its operating system was tuned to the processor.

"This announcement underscores how important high-performance, custom processor designs will be to leading the next generation of client computing," said Jon Carvill, vice president of Nuvia, a data center chip firm founded by former Apple executives. "We think a similar trend is playing out in the future of the data center as well."

Apple executives made numerous performance claims against prior generations of Macs and Windows-based laptops, virtually all of which are based on Intel chips, though Apple did not directly name Intel.

"We believe Intel-powered PCs — like those based on 11th Gen Intel Core mobile processors — provide global customers the best experience in the areas they value most, as well as the most open platform for developers, both today and into the future," Intel said in a statement.

Apple's phone chips draw on computing architecture technology from UK-based Arm Ltd, manufactured by outside partners such as Taiwan Semiconductor Manufacturing Corp (TW:2330).

Microsoft Corp (O:MSFT) and Qualcomm Corp (O:QCOM) have been working together for four years to bring Arm-based Windows laptops to market, with major manufacturers such as Lenovo Group Ltd (HK:0992), Asustek Computer (TW:2357) and Samsung Electronics (OTC:SSNLF) Co Ltd (KS:005930) offering machines.

But for both Microsoft and Apple, the true test will be software developers. Apple is hoping that the massive group of iPhone developers will embrace the new Macs, which will share a common 64-bit Arm computing architecture with the iPhone and be able to use similar apps.

Apple software chief Craig Federighi said Adobe Inc (O:ADBE) would bring its Photoshop software to the new M1-based Macs early next year.

"The app ecosystem and the battery life are probably the two things people will gravitate to," said Ben Bajarin, principal analyst for consumer market intelligence at Creative Strategies.

Apple has seen a boom in Mac sales due to the coronavirus pandemic, notching record fiscal fourth quarter Mac sales of $9 billion earlier this month - all of them Intel-based. In June, Chief Executive Tim Cook said Apple would continue to support those devices for "years to come" but did not specify an end-of-life date.

Apple launches MacBook laptops powered by its own computing chips
 

Related Articles

Add a Comment

Comment Guidelines

We encourage you to use comments to engage with users, share your perspective and ask questions of authors and each other. However, in order to maintain the high level of discourse we’ve all come to value and expect, please keep the following criteria in mind: 

  • Enrich the conversation
  • Stay focused and on track. Only post material that’s relevant to the topic being discussed.
  • Be respectful. Even negative opinions can be framed positively and diplomatically.
  •  Use standard writing style. Include punctuation and upper and lower cases.
  • NOTE: Spam and/or promotional messages and links within a comment will be removed
  • Avoid profanity, slander or personal attacks directed at an author or another user.
  • Don’t Monopolize the Conversation. We appreciate passion and conviction, but we also believe strongly in giving everyone a chance to air their thoughts. Therefore, in addition to civil interaction, we expect commenters to offer their opinions succinctly and thoughtfully, but not so repeatedly that others are annoyed or offended. If we receive complaints about individuals who take over a thread or forum, we reserve the right to ban them from the site, without recourse.
  • Only English comments will be allowed.

Perpetrators of spam or abuse will be deleted from the site and prohibited from future registration at Investing.com’s discretion.

Write your thoughts here
 
Are you sure you want to delete this chart?
 
Post
Post also to:
 
Replace the attached chart with a new chart ?
1000
Your ability to comment is currently suspended due to negative user reports. Your status will be reviewed by our moderators.
Please wait a minute before you try to comment again.
Thanks for your comment. Please note that all comments are pending until approved by our moderators. It may therefore take some time before it appears on our website.
Comments (1)
Benjamin McIntire
Benjamin McIntire Nov 10, 2020 4:49PM ET
Saved. See Saved Items.
This comment has already been saved in your Saved Items
Collective shrug.
 
Are you sure you want to delete this chart?
 
Post
 
Replace the attached chart with a new chart ?
1000
Your ability to comment is currently suspended due to negative user reports. Your status will be reviewed by our moderators.
Please wait a minute before you try to comment again.
Add Chart to Comment
Confirm Block

Are you sure you want to block %USER_NAME%?

By doing so, you and %USER_NAME% will not be able to see any of each other's Investing.com's posts.

%USER_NAME% was successfully added to your Block List

Since you’ve just unblocked this person, you must wait 48 hours before renewing the block.

Report this comment

I feel that this comment is:

Comment flagged

Thank You!

Your report has been sent to our moderators for review
Disclaimer: Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. All CFDs (stocks, indexes, futures) and Forex prices are not provided by exchanges but rather by market makers, and so prices may not be accurate and may differ from the actual market price, meaning prices are indicative and not appropriate for trading purposes. Therefore Fusion Media doesn`t bear any responsibility for any trading losses you might incur as a result of using this data.

Fusion Media or anyone involved with Fusion Media will not accept any liability for loss or damage as a result of reliance on the information including data, quotes, charts and buy/sell signals contained within this website. Please be fully informed regarding the risks and costs associated with trading the financial markets, it is one of the riskiest investment forms possible.
Continue with Google
or
Sign up with Email