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Google blocks RT, other Russian channels from earning ad dollars

Stock Markets Feb 26, 2022 11:56PM ET
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2/2 © Reuters. FILE PHOTO: YouTube app is seen on a smartphone in this illustration taken, July 13, 2021. REUTERS/Dado Ruvic/Illustration 2/2

By Paresh Dave

(Reuters) -Alphabet Inc's Google (NASDAQ:GOOGL) barred on Saturday Russia's state-owned media outlet RT and other channels from receiving money for ads on their websites, apps and YouTube videos, similar to a move by Facebook (NASDAQ:FB) after the invasion of Ukraine.

Citing "extraordinary circumstances," Google's YouTube unit said it was "pausing a number of channels’ ability to monetize on YouTube." These included several Russian channels affiliated with recent sanctions, such as those by the European Union.

Ad placement is largely controlled by YouTube.

Google added later that it was also barring Russian state-funded media outlets from using its ad technology to generate revenue on their own websites and apps.

In addition, the Russian media will not be able to buy ads through Google Tools or place ads on Google services such as search and Gmail, spokesman Michael Aciman said.

"We’re actively monitoring new developments and will take further steps if necessary," Aciman said.

On Wednesday, the European Union unveiled sanctions on individuals such as Margarita Simonyan, whom it called RT's editor-in-chief and "a central figure" of Russian propaganda.

Videos from affected media will also come up less often in recommendations, YouTube spokesperson Farshad Shadloo said. He added that RT and several other channels would no longer be accessible in Ukraine after a Ukrainian government request.

On Saturday, Ukraine Digital Transformation Minister Mykhailo Fedorov said on Twitter (NYSE:TWTR) he contacted YouTube "to block the propagandist Russian channels — such as Russia 24, TASS, RIA Novosti."

RT and Simonyan did not respond to requests for comment. YouTube declined to identify the other channels restricted.

For years, lawmakers and some users have urged Google for more action on channels linked to the Russian government, concerned that they spread misinformation and should not profit by it.

Russia received an estimated $7 million to $32 million over the two years to December 2018 from ads across 26 YouTube channels it backed, digital researcher Omelas told Reuters at the time.

YouTube has previously said it did not treat state-funded media channels that comply with its rules differently from others when it comes to sharing ad revenue.

On Friday, Facebook owner Meta Platforms Inc barred Russian state media from running ads or generating revenue from ads on its services.

Google blocks RT, other Russian channels from earning ad dollars
 

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Comments (10)
gab nea
gab nea Feb 27, 2022 1:56AM ET
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media channels should tell the truth, no? well deserved!
Dave Jones
Dave Jones Feb 27, 2022 1:26AM ET
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God that's so funny! somehow I don't think advertising is the cornerstone of the Russian economy...they actually make and provide a ton of commodities. For example if they stopped gas Germany and Italy would stop working.
Marcus Bennett
Marcus Bennett Feb 27, 2022 12:38AM ET
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this is so ignorant towards people privacy and this goes against the Ethic act principles. media warfare is effecting the entire world #Mambaout
Ac Tektrader
Ac Tektrader Feb 26, 2022 7:00PM ET
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hugo your nose is going to grow if you don't stop your spouting and Parroting Russian Propaganda and lies given to you by the murderious Russian dictatorship. you know the one that murders and poisons any political leader that represents the people of Russia. and challenges the Kremlin Mafia.
Jack AAA
Jack_A Feb 26, 2022 5:10PM ET
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hypocrisy!
Kaveh Sun
Kaveh Sun Feb 26, 2022 4:17PM ET
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It is fine if youtube dont serve adds on their channels or remove them. If google serve adds and dont pay up, it is money grabbing.
Marcus Bennett
Marcus Bennett Feb 26, 2022 4:17PM ET
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also the people who are putting videos on there aren't paying ads like adssupply.com ad that are off topic from the original building of the platform blockchain. I don't need a lawyer. the red dragon is corrupt #blackrock #Hollywood #Disney #NBA #Olympics #Hennessy #liberal #democrats #republican #mambaout
Ac Tektrader
Ac Tektrader Feb 26, 2022 3:34PM ET
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Russia today has been the official propaganda outlet for the Russian dictatorship in the west. originally it was published by the Soviet Union and the Russian Communist Party in the 1950s. The Russian dictatorship has updated it and used it to promote it's grievances and sow distrust in free societies their Democratic institutions, and of course, the free press .. it is truly a fascist rag.
Marcus Bennett
Marcus Bennett Feb 26, 2022 3:34PM ET
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sue sue
Ac Tektrader
Ac Tektrader Feb 26, 2022 3:19PM ET
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what a shame. I've been reading( Russia today)for years it tells me what the right wing trump supporters anti-american anti Democracy zeolots are supporting .... it's the magazine of choice when it comes to misinformation and lies the trump cult is pushing.
Mohammad Mitu
Mohammad Mitu Feb 26, 2022 2:24PM ET
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hasnain Khan
Mohammad Mitu
Mohammad Mitu Feb 26, 2022 2:24PM ET
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Mithun
 
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