Breaking News
0
Ad-Free Version. Upgrade your Investing.com experience. Save up to 40% More details

Swipe right! White House partners with dating apps to encourage vaccination

Stock MarketsMay 21, 2021 04:46PM ET
Saved. See Saved Items.
This article has already been saved in your Saved Items
 
© Reuters. FILE PHOTO: The dating app Tinder is shown on a mobile phone in this picture illustration taken September 1, 2020. Picture taken September 1, 2020. REUTERS/Akhtar Soomro/Illustration

By Jeff Mason

WASHINGTON (Reuters) -Want to know if your next new love interest has been vaccinated against COVID-19? Just check your favorite app.

The White House has partnered with popular online dating platforms such as Match, Tinder and Bumble to encourage more Americans to get vaccinated against the virus that has killed hundreds of thousands of people in the United States alone.

With restrictions loosening across the country as coronavirus cases, hospitalizations and deaths decline, people are increasingly getting back to some semblance of normalcy in their lives, including dating.

President Joe Biden's administration has set a goal of getting at least one vaccine shot into at least 70% of U.S. adults by the July 4 Independence Day holiday. The partnership with dating sites is meant to attract young people otherwise reluctant to get vaccinated.

"Social distancing and dating were always a bit of a challenging combination," White House coronavirus adviser Andy Slavitt told reporters on Friday.

He said OkCupid, one of the dating sites, reported that people who display their vaccination status were 14 percent more likely to get a match.

"We have finally found the one thing that makes us all more attractive: a vaccination," Slavitt said.

The dating platforms, which cater to more than 50 million people in the United States, will offer badges showing vaccination status, free access to "premium content like boosts, super likes, and super swipes" for vaccinated individuals, and filters to potential hook-ups based on people's vaccination status, the White House said.

Match Group Inc (NASDAQ:MTCH) confirmed the participation of its top U.S. brands including Tinder, Match, OkCupid, Hinge, Plenty of Fish, BLK and Chispa. Promotional campaigns will launch in coming weeks and run until July 4.

Shar Dubey, CEO of Match Group, said: "We are honored to work with the White House on increasing vaccinations across America, which will allow people to once again meet in person and engage in meaningful ways. This will make dating safer for everyone, everywhere."

To meet the 70% target as demand slows for vaccines, the White House this month announced partnerships with ride-hailing services Uber (NYSE:UBER) and Lyft (NASDAQ:LYFT).

As of Thursday, the United States has administered about 279.4 million doses, with 48.2% of its people receiving at least one shot, according to the latest data https://covid.cdc.gov/covid-data-tracker/#vaccinations from the U.S. Centers for Disease Control and Prevention.

Swipe right! White House partners with dating apps to encourage vaccination
 

Related Articles

China raises $4 billion in U.S. dollar bond deal
China raises $4 billion in U.S. dollar bond deal By Reuters - Oct 19, 2021

By Scott Murdoch HONG KONG (Reuters) - China has raised $4 billion through a U.S. dollar sovereign bond issue, according to a term sheet seen by Reuters. The pricing for the deal...

Add a Comment

Comment Guidelines

We encourage you to use comments to engage with other users, share your perspective and ask questions of authors and each other. However, in order to maintain the high level of discourse we’ve all come to value and expect, please keep the following criteria in mind:  

  •            Enrich the conversation, don’t trash it.

  •           Stay focused and on track. Only post material that’s relevant to the topic being discussed. 

  •           Be respectful. Even negative opinions can be framed positively and diplomatically. Avoid profanity, slander or personal attacks directed at an author or another user. Racism, sexism and other forms of discrimination will not be tolerated.

  • Use standard writing style. Include punctuation and upper and lower cases. Comments that are written in all caps and contain excessive use of symbols will be removed.
  • NOTE: Spam and/or promotional messages and comments containing links will be removed. Phone numbers, email addresses, links to personal or business websites, Skype/Telegram/WhatsApp etc. addresses (including links to groups) will also be removed; self-promotional material or business-related solicitations or PR (ie, contact me for signals/advice etc.), and/or any other comment that contains personal contact specifcs or advertising will be removed as well. In addition, any of the above-mentioned violations may result in suspension of your account.
  • Doxxing. We do not allow any sharing of private or personal contact or other information about any individual or organization. This will result in immediate suspension of the commentor and his or her account.
  • Don’t monopolize the conversation. We appreciate passion and conviction, but we also strongly believe in giving everyone a chance to air their point of view. Therefore, in addition to civil interaction, we expect commenters to offer their opinions succinctly and thoughtfully, but not so repeatedly that others are annoyed or offended. If we receive complaints about individuals who take over a thread or forum, we reserve the right to ban them from the site, without recourse.
  • Only English comments will be allowed.

Perpetrators of spam or abuse will be deleted from the site and prohibited from future registration at Investing.com’s discretion.

Write your thoughts here
 
Are you sure you want to delete this chart?
 
Post
Post also to:
 
Replace the attached chart with a new chart ?
1000
Your ability to comment is currently suspended due to negative user reports. Your status will be reviewed by our moderators.
Please wait a minute before you try to comment again.
Thanks for your comment. Please note that all comments are pending until approved by our moderators. It may therefore take some time before it appears on our website.
Comments (3)
Millennial Dip Buyer
Millennial Dip Buyer May 21, 2021 5:41PM ET
Saved. See Saved Items.
This comment has already been saved in your Saved Items
The people that have been using Match Group apps throughout covid don't care about vaccinations, they've been hooking up just as much or 'wearing a mask' - despite the fact it can spread through other bodily fluids. Somewhat disturbing to see the government working with these toxic developers.
Aleksandar Balimezov
Aleksandar Balimezov May 21, 2021 4:14PM ET
Saved. See Saved Items.
This comment has already been saved in your Saved Items
so the question is , why i need covid vaccine if i dating with vaccined girl? so ? why i need that ? vaccine companies say that vaccined people are 100% imune on corona virus. if i have corona virus and kiss that girl, this is not a danger for her because she is protected. why we need vaccine this is big scam for big money...
Jeff Pugliese
Jeffro May 21, 2021 2:22PM ET
Saved. See Saved Items.
This comment has already been saved in your Saved Items
Yup, that info won't be used against you in the future by the government...   Wow
 
Are you sure you want to delete this chart?
 
Post
 
Replace the attached chart with a new chart ?
1000
Your ability to comment is currently suspended due to negative user reports. Your status will be reviewed by our moderators.
Please wait a minute before you try to comment again.
Add Chart to Comment
Confirm Block

Are you sure you want to block %USER_NAME%?

By doing so, you and %USER_NAME% will not be able to see any of each other's Investing.com's posts.

%USER_NAME% was successfully added to your Block List

Since you’ve just unblocked this person, you must wait 48 hours before renewing the block.

Report this comment

I feel that this comment is:

Comment flagged

Thank You!

Your report has been sent to our moderators for review
Disclaimer: Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. All CFDs (stocks, indexes, futures) and Forex prices are not provided by exchanges but rather by market makers, and so prices may not be accurate and may differ from the actual market price, meaning prices are indicative and not appropriate for trading purposes. Therefore Fusion Media doesn`t bear any responsibility for any trading losses you might incur as a result of using this data.

Fusion Media or anyone involved with Fusion Media will not accept any liability for loss or damage as a result of reliance on the information including data, quotes, charts and buy/sell signals contained within this website. Please be fully informed regarding the risks and costs associated with trading the financial markets, it is one of the riskiest investment forms possible.
Continue with Google
or
Sign up with Email