By Nora Eckert
DETROIT (Reuters) - Volkswagen (ETR:VOWG_p) confirmed Wednesday that it is joining the growing group of automakers committing to keeping prices steady to ease car shoppers’ concerns around tariffs.
Automakers have provided stability, and even deep discounts, to consumers amid worries that tariffs will drive up prices on dealer lots. In a flurry of announcements earlier this month, U.S. and foreign-owned carmakers offered a variety of deals or price assurances, looking to capitalize on a surge of nervous shoppers hoping to clinch a deal.
German carmaker Volkswagen confirmed it is holding prices steady through May, a similar move to Hyundai Motor (OTC:HYMTF), which committed to maintaining sticker prices on its current models through June 2.
Ford Motor (NYSE:F) and Stellantis (NYSE:STLA) earlier this month offered shoppers deep discounts across their lineups, and Nissan (OTC:NSANY) reduced prices on its 2025 Rogue and 2025 Pathfinder.
While the short-term buying frenzy is a boon to carmakers and their dealers, auto executives have warned that sustained tariffs will add excessive costs to the industry, and ultimately weigh on consumers.