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ViacomCBS' head of Nickelodeon to take over Paramount movie studio -source

Published 09/10/2021, 11:50 AM
Updated 09/10/2021, 11:57 AM
© Reuters. FILE PHOTO: ViacomCBS headquarters is pictured in New York, New York, U.S. December 5, 2019. REUTERS/Kate Munsch

© Reuters. FILE PHOTO: ViacomCBS headquarters is pictured in New York, New York, U.S. December 5, 2019. REUTERS/Kate Munsch

By Kenneth Li

(Reuters) - Brian Robbins, head of ViacomCBS (NASDAQ:VIAC) Inc's children's network Nickelodeon, will take over as the chairman and chief executive of the media company's Paramount movie studio, according to a source familiar with the matter.

Robbins will succeed Jim Gianopulos, Paramount Pictures' current CEO.

© Reuters. FILE PHOTO: ViacomCBS headquarters is pictured in New York, New York, U.S. December 5, 2019. REUTERS/Kate Munsch

The move, first reported by the Wall Street Journal on Friday, comes as ViacomCBS is pushing into online streaming to catch up with the likes of Netflix Inc (NASDAQ:NFLX) and Walt Disney (NYSE:DIS) Co's Disney+.

Its notable kids' movie and TV franchises such as "Paw Patrol," “SpongeBob,” and “iCarly,” are key to ViacomCBS' efforts to take on Disney in the streaming wars.

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