Get 40% Off
🤯 This Tech Portfolio is up 29% YTD! Join Now to Get April’s Top PicksGet The Picks – Just 99 USD

Unilever to resume advertising on Facebook, Twitter in U.S.

Published 12/17/2020, 08:48 PM
Updated 12/18/2020, 01:11 AM
© Reuters. FILE PHOTO: The company logo for Unilever is displayed on a screen on the floor of the NYSE

© Reuters. FILE PHOTO: The company logo for Unilever is displayed on a screen on the floor of the NYSE

(Reuters) - Unilever (NYSE:UL) Plc said it would resume advertising on Facebook Inc (NASDAQ:FB), Instagram and Twitter Inc (NYSE:TWTR) in the United States after pausing in June due to divisiveness and hate speech on the platforms during the U.S. election period.

The consumer goods company said https://www.unileverusa.com/news/news-and-features/2020/update-driving-a-responsible-digital-ecosystem-in-these-polarized-times.html on Thursday it plans to end the advertising pause next month and would continue to scrutinize the platforms in the post-election period.

Unilever earlier this year joined an advertising boycott against Facebook as part of the "Stop Hate for Profit" campaign started by U.S. civil rights groups after the death of George Floyd, a Black man in Minneapolis who died while in police custody on May 25.

The effort called on Facebook, which owns Instagram, to do more to stop hate speech.

"We will closely assess the platforms' deliverables against their timelines and commitments, as well as polarization in the social media news feed environment post-election as the year progresses," Unilever said.

Facebook welcomed the move from Unilever.

"We look forward to our continued partnership in 2021 and remain committed to our work with the Global Reliance for Responsible Media to fight harmful content online," Carolyn Everson, vice president of global business group at Facebook, said in an emailed statement.

Twitter was not immediately available for comment.

© Reuters. FILE PHOTO: The company logo for Unilever is displayed on a screen on the floor of the NYSE

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.