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Tim Hortons pulls Beyond Meat products from Ontario, British Columbia

Stock MarketsJan 28, 2020 10:28PM ET
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© Reuters. A Tim Hortons logo is pictured in Montreal, Quebec

(Reuters) - Restaurant Brands International Inc's (TO:QSR) Tim Hortons said on Tuesday it has removed Beyond Meat Inc's (O:BYND) products from its coffee and donut shops in the Canadian provinces of Ontario and British Columbia.

This comes after the coffee and breakfast chain cut Beyond Meat's burgers and sandwiches from its menu in September from all of Canada except the two provinces.

"We may offer plant-based alternatives again in the future, but we have removed it from the menu for now," said a spokeswoman for Tim Hortons.

The fast-food restaurant chain had introduced the plant-based protein as a limited time offer, the spokeswoman said, adding that: "the product was not embraced by our guests as we thought it would be."

Responding to the removal of its products, Beyond Meat said that it may work with Tim Hortons again in the future.

Tim Hortons said in July it was expanding plant-based meat additions in nearly 4,000 restaurants. There are about 4,800 Tim Hortons restaurants in North America.

Tim Hortons launched breakfast sandwiches with the plant-based sausage patty in June and the plant-based burger patty in July.

Plant-based fast food has gained popularity as diners become more conscious of how their food is sourced and its impact on the environment. The trend has given a big boost to Beyond Meat and Impossible Foods, two of the biggest players to launch faux meats.

Tim Hortons pulls Beyond Meat products from Ontario, British Columbia
 

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Comments (6)
Space Lord
Space Lord Jan 29, 2020 4:50AM ET
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Meat substitutes can't be delicious, as rubber woman neither.
Triplicis Mundi Summum
Triplicis Mundi Summum Jan 28, 2020 11:51PM ET
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Sounds like the folks in the comments below might not mind enjoying the fine meat delicacies served in streets of Wuhan.
Kaveh Sun
Kaveh Sun Jan 28, 2020 10:59PM ET
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Some days down the road your body will give u s# because your body doesnt know how to deal w those new man made, fake meat.
Eloy Rodrigo
Eloy Rodrigo Jan 28, 2020 10:37PM ET
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I ate some plant-based burger and that was horrible, I felt a taste of a medical drug all day long.
Lake Lot
Lake Lot Jan 28, 2020 9:36PM ET
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Its no bull that fake meat tastes fake
Bill Ha
Bill Ha Jan 28, 2020 8:46PM ET
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The reality is.......In a blind taste test faux meat tastes like faux meat, not the real thing. Make a faux rib eye steak that tastes like a real beef rib eye steak and I'm all in. Until then, I will eat and invest in businesses that sell meat meat.
 
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