TikTok prepares for potential layoffs in e-commerce unit – Business Insider

Published 07/02/2025, 12:31 AM
© Reuters

Investing.com-- TikTok and parent company ByteDance are preparing for possible layoffs, as internal memos reveal plans for “organizational and personnel changes” in the company’s global e-commerce division, Business Insider reported on Wednesday.

The memo, viewed by Business Insider, stated that changes would be announced early Wednesday and would affect TikTok Shop, the platform’s e-commerce arm, which has already undergone several rounds of layoffs in 2025.

The company said the restructuring follows “careful analysis” aimed at building more efficient long-term operating models.

The U.S. e-commerce team has faced pressure after missing 2024 performance targets and encountering new challenges in 2025, including weaker order volumes following tariff hikes imposed by former President Donald Trump.

Staff uncertainty has grown amid ByteDance’s ongoing negotiations with the U.S. government over a law requiring divestment of TikTok’s U.S. assets to avoid a ban, the report said.

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