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Tesla cuts price for China-made Model 3 vehicles before delivery

Published 01/02/2020, 11:22 PM
Updated 01/02/2020, 11:22 PM
© Reuters. China-made Tesla Model 3 vehicle is seen at a delivery ceremony in the Shanghai Gigafactory of the U.S. electric car maker

SHANGHAI (Reuters) - U.S. electric vehicle maker Tesla Inc (O:TSLA) cut the starting price for its China-made Model 3 sedans by 16% to 299,050 yuan ($42,919) after receiving Chinese subsidies for electric vehicles, according to its China website.

The reduction, partly thanks to 24,750 yuan of subsidies, from an earlier 355,800 yuan is among a slew of adjustments Tesla has made to its sales policy in China, including tweaking prices for car accessories and home charging facilities.

Tesla has said it plans to start delivering cars, made at its $2 billion factory in Shanghai, to the public on Jan. 7.

Fifteen Tesla employees who had purchased the car were the first to take delivery on Monday after the first China-made vehicles rolled off the plant's production line in October.

The deliveries come a year after construction of Tesla's only plant outside the United States began.

Earlier this week, Tesla said that 30% of its China supply chain was localized, which means some car parts are shipped in to build its cars. The automaker wants to completely localize its China supply chain by end-2020, it said at the time.

Tesla plans to ramp up Model 3 deliveries in January and will double the number of service centers and fast charging stations in China in 2020, its executives have said.

The plant has achieved a production target of 1,000 units per week, or around 280 cars a day, and that sales for the China-made sedan had so far been "very good", according to the executives.

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Latest comments

Why buy electric car if accu is Death af her 8 to 10 years no ons have that money.
No demand
A couple of my friends in Shenzhen already booked Chinese version Model 3. The reduced selling point will surely drive even more people to buy the car.
Why cut the price if the demanding isn't a problem?
in Germany they only subsidize cars to a certain €€€€. it's possible if your car price is above that point you're not eligible for subsidy. best to lower it and split the difference. better margins. but that just a guess. I'm sure Tesla can sell a few thousand model 3's on a population over a billion. regardless of the average income :p
It is not about demand problem but a kind gesture to the Chinese consumers due to subsidy and lower manufacturing cost. With reduced selling price, demand will be even higher.
Terrific investment, will soon reach $500./share.
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