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Target profit crumbles as inflation-weary consumers shun discretionary spending

Published 08/17/2022, 06:38 AM
Updated 08/17/2022, 01:40 PM
© Reuters. FILE PHOTO: Shoppers exit a Target store during Black Friday sales in Brooklyn, New York, U.S., November 26, 2021.  REUTERS/Brendan McDermid/File Photo  GLOBAL BUSINESS WEEK AHEAD

© Reuters. FILE PHOTO: Shoppers exit a Target store during Black Friday sales in Brooklyn, New York, U.S., November 26, 2021. REUTERS/Brendan McDermid/File Photo GLOBAL BUSINESS WEEK AHEAD

By Uday Sampath Kumar

(Reuters) -Target Corp reported a bigger-than-expected 90% fall in quarterly earnings on Wednesday and missed estimates for comparable sales as it struggled to lure inflation-hit shoppers with steep discounts on apparel, electronics and home goods.

A host of U.S. retailers have issued profit warnings in recent weeks as consumers squeezed by higher prices for everything from toothpaste to gas curtailed spending on non-essential items.

As Target (NYSE:TGT) relies more on discretionary categories, it is prone to take a bigger hit during tougher times than its rivals such as Walmart (NYSE:WMT) Inc, where groceries and packaged food items get more shelf space.

Walmart beat profit estimates as its core base of low-to-middle income shoppers flocked to its stores for bargains on groceries.

Minneapolis-based Target's operating margin rate tumbled to 1.2% in the second quarter from 9.8% a year earlier, due to costs related to clearing out excess merchandise.

Shares of the big box retailer fell 3% in premarket trading.

Still, Target reiterated it would return to an annual operating margin rate of about 6%.

"The vast majority of the costs to get our inventory where we wanted it are behind us ... we're well positioned to see improved profit performance in the back half of the year," finance chief Michael Fiddelke said on a media call.

Target's second-quarter comparable sales rose 2.6%, below analysts' estimates of a 3.3% increase, according to IBES data from Refinitiv.

The company reported quarterly earnings of $183 million, or 39 cents per share, missing estimates of 72 cents.

Despite heavy discounts, inventory rose 1.6% to $15.3 billion at the end of the quarter from the prior period.

The increase in inventory was due to the company expediting product shipments for the back-to-school and holiday shopping periods in a still "choppy" supply chain environment, Chief Executive Brian Cornell said.

© Reuters. FILE PHOTO: Shoppers exit a Target store during Black Friday sales in Brooklyn, New York, U.S., November 26, 2021.  REUTERS/Brendan McDermid/File Photo  GLOBAL BUSINESS WEEK AHEAD

"Target is now in a better position from a profitability standpoint but it is going to take some time to work through inventory, said John Tomlinson, global director of research at M Science.

"The magnitude of the disconnect between inventory and sales growth is something I haven't seen in a really long time, maybe ever," he added.

Latest comments

Yup. Inflation
Now target needs to go to suppliers and tell them that their price increases aren't working and they need to cut their wholesale prices.
Can’t spend on ****when gas was 5.00 last few months. Why did he stop the pipeline?
pipeline would have put gas at $2 but Biden hates the American People. that's all
Does donald trump still have you under his Spell.
@Tyrone: Educate yourself: The United States of America is energy independent AND a net exporter of oil: https://www.forbes.com/sites/rrapier/2022/03/08/surprise-the-us-is-still-energy-independent/?sh=519389b530b6
"Shares of the big box retailer fell 3% in premarket trading."  -- just 3%?  I guess the market wasn't completely surprised by this.....
Wall street push down and manipulate brutaly expectation as low as possible and even so they miss it. Not as good as CNBC present.
Funny how this article leaves out how Lowes beat expectations by a good amount. Home depot beat, walmart beat and Lowes. Target is the one who didnt. 3/4 in this alleged “recession” is pretty well given the bearish narrative you guys like post. Point is consumers are not worried aboit inflation. In a perfeft world one of the four conpanies would have missed expectations still. Traders need to ignore these articles. They are publish by bears.
It's actually good news tbh. Means people are spending less, lowering prices and reducing inflation. Win for market.
Who are you kidding. People are really worried about inflation. Inflation destroys economies and peoples ability to spend.
LOL. This article left out a bunch of other companies and a recipe for apple pie too. Just because it didn't include the companies you cherry pick doesn't mean the author's motives are suspect.
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