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Target Looks to One-Up Amazon by Starting Deal Days One Day Before Prime Day

Published 06/16/2022, 01:02 PM
Updated 06/16/2022, 05:34 PM
© Reuters.  Target Looks to One-Up Amazon By Starting Deal Days One Day Before Prime Day

By Davit Kirakosyan

Target Corporation (NYSE:TGT) today announced its highly anticipated Target Deal Days sales event, providing all Target guests three full days of savings exclusively on Target.com and the Target app from July 11 to July 13 with no membership fee requirement.

Earlier today, Amazon (NASDAQ:AMZN) announced the dates of its Prime Day 2022, a two-day savings event, which will be held on July the 12th and 13th, with early deals beginning on June 21.

Target Deal Days is going on its fourth year, while Amazon stated its Prime Day started in 2015 when the company turned 20 years old.

Target said discounts on its Deal Days will include:

  • Save up to $70 on Apple products
  • Up to 50% off select top tech and headphones
  • 25% off beauty
  • Up to 30% off home items
  • 50% off select apparel and accessories for the family
  • Up to 50% off hundreds of toys
  • Up to 40% off kitchen appliances
  • Up to 35% off floor care products

Amazon will be starting deals on June 21, including 55% off select Amazon devices, up to 50% off Fire TV, and more deals from top brands like De'Longhi, Dove, and SodaStream.

Target recently warned about an inventory glut and cut second-quarter guidance twice this year. Shares are down 38% this year. Amazon has had its own trouble and shares are also down 38% year-to-date.

 

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