South Korea's Shinsegae to set up joint venture with Alibaba International

Published 12/26/2024, 02:56 AM
Updated 12/26/2024, 12:15 PM
South Korea's Shinsegae to set up joint venture with Alibaba International

By Joyce Lee and Hyunjoo Jin

SEOUL (Reuters) -South Korean retailer Shinsegae (KS:004170) plans to set up a joint venture with Alibaba (NYSE:BABA) International, Shinsegae affiliate E-Mart said on Thursday.

The joint venture will be formed partly by Shinsegae investing its 100% stake in South Korean e-commerce platform Gmarket, it said in a regulatory filing.

AliExpress Korea and Gmarket will be incorporated into the joint venture, which will be set up in 2025. But the two platforms will continue to be operated independently, Shinsegae said in a separate statement.

© Reuters. Alibaba Group sign is seen at the World Artificial Intelligence Conference (WAIC) in Shanghai, China July 6, 2023. REUTERS/Aly Song

In November, Alibaba Group Holding missed analysts' estimates for quarterly sales as Chinese consumers cut back on spending with the world's second-largest economy struggling amid a property sector crisis and increased youth job insecurity.

Meanwhile, in South Korea's e-commerce market which is the world's fourth-largest according to Euromonitor data, Gmarket has been struggling against local e-commerce giants Coupang and Naver while facing increasing challenges from Chinese rivals like AliExpress and Temu.

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