Investing.com – Sodastream International Ltd (NASDAQ:SODA) jumped close to 6% in pre-market trade on Tuesday after announcing a new homemade beer system called the Beer Bar.
The system allows consumers to make home-crafted beer using sparkling water and a beer concentrate.
The manufacturer and distributor of sparkling water makers said the system would be launched with a light beer called Blondie containing 4.5% alcohol by volume and claimed that it allowed consumer to “concoct crafted beer in seconds”.
Sodastream also noted that one liter Blondie bottle would yield approximately three liters of beer.
"We are excited to launch a brand dedicated to serving the global growing trend of home crafted beer," company chief executive Daniel Birnbaum said.
"Our core carbonation technology and distribution infrastructure provide a great platform for us to extend our business into this emerging category, and we choose to do so with a dedicated beer brand," he added.
The launch of the Beer Bar was expected to first hit Europe with the product available via the company’s German website and leading retailers in Switzerland.
Other markets were expected to launch the Beer Bar in late 2016 and 2017.