Invisalign has become the go to product for dental professionals to straighten and fix teeth. It parent company, SmileDirectClub (NASDAQ:SDC), has certainly benefited, but has recently experienced financial issues. Is the stock a Buy, Sell, or Hold? Read more to find out.SmileDirectClub (SDC) is an oral care business headquartered in Nashville. SDC's brass insists the company has created the first-ever medical technology platform to straighten teeth.
SDC's teledentistry tech, complete with its vertically integrated model, proves quite crucial for improving oral health and beauty. The company's translucent aligner system known as Invisalign straightens wayward teeth and improperly spaced teeth in as little as a year. In short, SDC is a disruptor stealing market share from companies that previously sold braces without minimal competition.
SDC clearly has merit. The question is whether now is the opportune time to buy, sell, or hold. Let's find out if SDC is deserving of a place in your portfolio.