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Investing.com -- Salesforce (NYSE:CRM) stock rose 2% after the company announced it will increase prices for many of its products by an average of 6%, joining other software makers adjusting their cost structures while integrating artificial intelligence capabilities.
The price increases will affect Enterprise and Unlimited Editions for Sales Cloud, Service Cloud, Field Service, and select Industries Clouds starting August 1, 2025, according to a company statement. Salesforce indicated that the price adjustments "reflect the significant ongoing innovation and customer value delivered through our products."
Alongside the price increase announcement, Salesforce revealed that its new Agentforce add-ons and Agentforce 1 Editions are now generally available. These offerings replace existing Einstein add-ons and Einstein 1 Editions, with Agentforce add-ons starting at $125 per user per month and Agentforce 1 Editions starting at $550 per user per month.
The company is positioning these changes as part of its strategy to "simplify and accelerate" customers’ AI adoption by providing unlimited Agentforce usage for employees and embedding AI capabilities into daily operations within Salesforce and Slack.
Salesforce also announced updates to Slack plans, including new AI features for all paid plans and the addition of Salesforce channels to all Slack plans, including the free tier. The company noted there are no planned changes to pricing for Salesforce Foundations, Starter, or Pro Editions.
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