Get 40% Off
🤯 This Tech Portfolio is up 29% YTD! Join Now to Get April’s Top PicksGet The Picks – Just 99 USD

Peloton Pedals Backwards: Any Reasons for Optimism?

Published 09/24/2021, 11:24 AM
Updated 09/24/2021, 02:30 PM
© Reuters.  Peloton Pedals Backwards: Any Reasons for Optimism?

© Reuters. Peloton Pedals Backwards: Any Reasons for Optimism?

Peloton Interactive (NASDAQ:PTON) stock has been picking up negative momentum in recent months, now off 45.6% from its all-time highs hit back in January.

With catalysts in place, Pelton stock is quite compelling, especially for those lacking a hedge against a worsening of the COVID-19 pandemic.

The Delta wave may be nearing a peak, but the pandemic is far from over. Moreover, health experts may not be in a position to give a timeline for when the pandemic will end.

In any case, I am bullish on PTON stock, as it looks to touch down with its 52-week lows over the next few weeks. (See PTON stock charts on TipRanks)

Peloton Remains Tough to Get Behind

With recent insider selling activity, and a number of skeptical analysts, investors looking to catch the falling knife had better be ready to average down as selling pressure could easily intensify.

UBS analyst Eric Sheridan recently reiterated his Sell rating on Peloton stock, citing valuation concerns. His $70 price target on the name is a Street-low, representing 24.8% downside potential.

With shares trading at 7.4 times sales, PTON stock seems somewhat frothy. Moreso, when you consider that many people starting their own at-home gyms have already had more than enough opportunity to pick up a bike.

Still, if you view Peloton as more of a technology company and less of a maker of a commoditized good, the stock is not at all that expensive. In fact, it may even be cheap.

What Could Give Peloton a Second Wind?

Undoubtedly, Peloton could find itself suffering from continued sales pressures, as gyms reopen with or without vaccine passports.

However, the recent 20% reduction in prices of Peloton's flagship stationary bike could offset any such sales pressures. Although the move could push Peloton stock further away from profitability, it seems prudent. Why?

Peloton isn't just a maker of fitness equipment. It's a technology company with a growing number of loyal subscribers.

With plans to add video games into the platform, I think it's a mistake to underestimate just how sticky the Peloton community really is. It's evolving into quite the ecosystem, and for that reason, investors should forgive the company for its lack of profits, or expensive valuation.

Wall Street's Take

According to TipRanks’ consensus analyst rating, PTON stock comes in as a Moderate Buy. Out of 22 analyst ratings, there are 16 Buy recommendations, five Hold recommendations, and one Sell recommendation.

The average PTON price target is $130.10, which implies 40% upside potential.

Disclosure: Joey Frenette doesn't own shares of any mentioned companies at the time of publication.

Disclaimer: The information contained in this article represents the views and opinion of the writer only, and not the views or opinion of TipRanks or its affiliates, and should be considered for informational purposes only. TipRanks makes no warranties about the completeness, accuracy or reliability of such information. Nothing in this article should be taken as a recommendation or solicitation to purchase or sell securities. Nothing in the article constitutes legal, professional, investment and/or financial advice and/or takes into account the specific needs and/or requirements of an individual, nor does any information in the article constitute a comprehensive or complete statement of the matters or subject discussed therein. TipRanks and its affiliates disclaim all liability or responsibility with respect to the content of the article, and any action taken upon the information in the article is at your own and sole risk. The link to this article does not constitute an endorsement or recommendation by TipRanks or its affiliates. Past performance is not indicative of future results, prices or performance.

Latest comments

PTON is junk that Wall Street pumped and now they want you to bag hold for them. Any person telling you PTON is a buy is a scam artist with a hidden agenda.
Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.