Breaking News
Investing Pro 0
Cyber Monday SALE: Up to 54% OFF InvestingPro+ CLAIM OFFER

Peloton's Christmas ad mocked as sexist

Stock Markets Dec 04, 2019 12:53PM ET
Saved. See Saved Items.
This article has already been saved in your Saved Items
 
© Reuters. FILE PHOTO: A Peloton exercise bike is seen after the ringing of the opening bell for the company's IPO at the Nasdaq Market site in New York City
 
PTON
+0.80%
Add to/Remove from Watchlist
Add to Watchlist
Add Position

Position added successfully to:

Please name your holdings portfolio
 

(Reuters) - Exercise bike and treadmill maker Peloton Interactive Inc's (O:PTON) latest Christmas advertisement has been widely criticized on social media as being "sexist" and "dystopian".

The advertisement, called "The Gift That Gives Back", shows a woman receiving a Peloton bike as a gift from her husband following which she records her workouts over a year and shares them with him through a video blog.

The company spokeswoman said on Wednesday it was disappointed how some people had misinterpreted the commercial, which also had other positive feedback on a campaign that was meant to celebrate fitness.

The 30-second ad sparked a storm on Twitter, with several users pegging it as sexist. Some said the husband was "controlling" and "manipulative" as buying his wife an exercise bike suggested that the she needed to lose weight.

Comedian and writer Jess Dweck compared the advertisement, which has been viewed more than 2 million times on YouTube, with an episode of Netflix's dystopian anthology series "Black Mirror".

"This was just a clueless mistake that social media is going to rip you apart over," said Eric Schiffer, chief executive officer of Patriarch Organization, a Los Angeles-based private-equity firm.

"I don't think it's going to create an avalanche of negative implications to revenues."

Refinitiv's Eikon Social Media Monitor showed sentiment toward Peloton turned negative on Tuesday, having been firmly positive in the past couple of months.

Founded in 2012, Peloton sells indoor exercise bicycles and offers packages requiring memberships to access live and on-demand classes from home. Its flagship product is a stationary bike priced at over $2,200.

The company's stock has risen 16% since its initial public offering in September as investors bet on the growing popularity of its bicycles that offer on-demand workout programs.

Peloton's Christmas ad mocked as sexist
 

Related Articles

Add a Comment

Comment Guidelines

We encourage you to use comments to engage with other users, share your perspective and ask questions of authors and each other. However, in order to maintain the high level of discourse we’ve all come to value and expect, please keep the following criteria in mind:  

  •            Enrich the conversation, don’t trash it.

  •           Stay focused and on track. Only post material that’s relevant to the topic being discussed. 

  •           Be respectful. Even negative opinions can be framed positively and diplomatically. Avoid profanity, slander or personal attacks directed at an author or another user. Racism, sexism and other forms of discrimination will not be tolerated.

  • Use standard writing style. Include punctuation and upper and lower cases. Comments that are written in all caps and contain excessive use of symbols will be removed.
  • NOTE: Spam and/or promotional messages and comments containing links will be removed. Phone numbers, email addresses, links to personal or business websites, Skype/Telegram/WhatsApp etc. addresses (including links to groups) will also be removed; self-promotional material or business-related solicitations or PR (ie, contact me for signals/advice etc.), and/or any other comment that contains personal contact specifcs or advertising will be removed as well. In addition, any of the above-mentioned violations may result in suspension of your account.
  • Doxxing. We do not allow any sharing of private or personal contact or other information about any individual or organization. This will result in immediate suspension of the commentor and his or her account.
  • Don’t monopolize the conversation. We appreciate passion and conviction, but we also strongly believe in giving everyone a chance to air their point of view. Therefore, in addition to civil interaction, we expect commenters to offer their opinions succinctly and thoughtfully, but not so repeatedly that others are annoyed or offended. If we receive complaints about individuals who take over a thread or forum, we reserve the right to ban them from the site, without recourse.
  • Only English comments will be allowed.

Perpetrators of spam or abuse will be deleted from the site and prohibited from future registration at Investing.com’s discretion.

Write your thoughts here
 
Are you sure you want to delete this chart?
 
Post
Post also to:
 
Replace the attached chart with a new chart ?
1000
Your ability to comment is currently suspended due to negative user reports. Your status will be reviewed by our moderators.
Please wait a minute before you try to comment again.
Thanks for your comment. Please note that all comments are pending until approved by our moderators. It may therefore take some time before it appears on our website.
Comments (5)
James Washington
James Washington Dec 04, 2019 1:14PM ET
Saved. See Saved Items.
This comment has already been saved in your Saved Items
Shaking My head to this  people really dont have anything to do with there time other than to look at things and come up with negative antics about it.Come on people what happen to the simple kind jesture of giving a gift that she may have hinted too,This is jus going waaaay to far.hate to think what people would think if a. he bought her a car!!!!!!!
Kevin Lee
Kevin Lee Dec 04, 2019 12:04PM ET
Saved. See Saved Items.
This comment has already been saved in your Saved Items
I bought my wife an instant hot pot, does that mean I want my wife to be fat. Give me a break.
Eddie Glass
Eddie Glass Dec 04, 2019 11:21AM ET
Saved. See Saved Items.
This comment has already been saved in your Saved Items
OMG YOU CANNOT BUY YOUR WIFE AN EXERCISE BIKE HOW SEXIST!!!!!!. . . how let's see all the outrage on commercials where women demean mean... oh right, never
Me comment
Me comment Dec 04, 2019 10:25AM ET
Saved. See Saved Items.
This comment has already been saved in your Saved Items
Let's just admit anything printed or said will be racist or sexist to someone. So drop it and move on.
Eddie Glass
Eddie Glass Dec 04, 2019 10:25AM ET
Saved. See Saved Items.
This comment has already been saved in your Saved Items
that's sexist
Howl Jenkins
Howl Jenkins Dec 04, 2019 9:26AM ET
Saved. See Saved Items.
This comment has already been saved in your Saved Items
The guy in the commercial is smiling because he hooked up the peloton to a generator. got his wife a hamster wheel to power their home for a year lmao
 
Are you sure you want to delete this chart?
 
Post
 
Replace the attached chart with a new chart ?
1000
Your ability to comment is currently suspended due to negative user reports. Your status will be reviewed by our moderators.
Please wait a minute before you try to comment again.
Add Chart to Comment
Confirm Block

Are you sure you want to block %USER_NAME%?

By doing so, you and %USER_NAME% will not be able to see any of each other's Investing.com's posts.

%USER_NAME% was successfully added to your Block List

Since you’ve just unblocked this person, you must wait 48 hours before renewing the block.

Report this comment

I feel that this comment is:

Comment flagged

Thank You!

Your report has been sent to our moderators for review
Continue with Google
or
Sign up with Email