By Michael Elkins
An exclusive report by electric-vehicles.com shows that Chinese electric vehicle maker Nio Inc. (NYSE:NIO) will officially arrive in Germany on October 7. The report cites an internal memo and states that the company will hold an event to meet the User Advisory Board members in Munich on September 9, four weeks before the official market launch.
In the memo, NIO says it would like to get to know users personally, exchange ideas with them and also “give a first look into the world of NIO”. The company added that will “be in touch shortly” with an official invitation for the event in September.
Continuing with the user-centered approval that helped NIO enter Norway in 2021, the company has been inviting enthusiasts from Germany, Denmark, The Netherlands, and Sweden to join the User Advisory Board. The board gives members the opportunity to experience NIO’s products, technology, and services.
On the official invitation for each of those markets, NIO said it believes that “the most valuable feedback on our brand, our products and our services comes from users” and that they are looking for users that want to think along with them.
According to people familiar with the matter, NIO also plans to enter the U.S. market in 2025 and deploy the first Battery Swap Station in the country as soon as November 2022. The first battery swap station may end up behind the company’s current headquarters in San Jose. However, the station would be built for testing purposes.
NIO is down 1.1% in pre-market trading.