- Contrary to the conventional wisdom on TV cord-cutting, Nielsen says that younger viewers haven't eschewed linear television entirely -- they're just not doing it while tied to a living room set.
- Nielsen (NYSE:NLSN) had introduced its out-of-home ratings services last spring with launch client ESPN (NYSE:DIS) -- expected to be a particular beneficiary of the new measurements, with many sporting events viewed live but in restaurants and bars rather than only in home.
- Adding that viewing along with gyms/health clubs, offices and mass transit, ESPN's viewership is 8.5% higher than thought, it says.
- Nielsen reports 39% of all out-of-home viewing comes from "Generation Z"/millennials -- 14% more than their in-home viewing.
- Across networks, out-of-home viewing was 6% higher among millennials and 7% higher among Generation Z.
- The news could give a boost to ad revenues for linear networks. Turner (NYSE:TWX), ABC and CBS have signed up for the service.
- Other broadcast net stocks: CMCSA, FOX, FOXA
- Now read: 50 Industrials Yield Top Dividends And Broker Target Gains For May
Original article