By Dhirendra Tripathi
Investing.com – Nielsen Holdings (NYSE:NLSN) stock traded nearly 2.5% in premarket Monday after fourth quarter earnings beat estimates as the company’s TV ratings and media impact data benefited from increase in client spending.
The company followed up its strong fourth quarter performance with robust guidance that pegs its organic constant currency growth for the year at 4-5%, compared to the 4.9% growth in 2021. Revenue in its latest year was $3.5 billion.
Adjusted margin at the basic operating level is seen at least matching last year’s 42.6%. At the top end, they are seen rising to 42.9%. Free cash flows are seen higher this year. The company’s plan to buy back shares worth up to $1 billion is also to the gains in the stock.
The company has been working on growing beyond its bread-and-butter TV rating business. To cater to the clients’ need to better gauge the streaming audience, Nielsen now offers solutions enabling cross-platform linking and universal search. It has launched campaign measurement in 40 new market and global expansions with leading digital publishers.
As a result, fourth quarter revenue rose 2.5% to $894 million while adjusted profit per share jumped about 44% to 46 cents to beat estimates.