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NewsBreak: Peloton Sinks Again as It Stands up for Controversial Ad

Published 12/04/2019, 01:46 PM
Updated 12/04/2019, 02:11 PM
© Reuters.

© Reuters.

Investing.com - Peloton (NASDAQ:PTON) Interactive erased its gains in afternoon trading Wednesday as the company pushed back against severe criticism of its holiday ad.

  • Peloton (NASDAQ:PTON) shares were down nearly 6.5% after starting the day higher. The stock fell 9.1% on Tuesday over the ad that some viewers claim is sexist. Critics have asked that the ad, which depicts a woman recording a video diary of an exercise bike her partner gave her, be taken down.

  • “We constantly hear from our members how their lives have been meaningfully and positively impacted after purchasing or being gifted a Peloton Bike or Tread, often in ways that surprise them,” a company spokesperson told CNBC by email. “Our holiday spot was created to celebrate that fitness and wellness journey. While we’re disappointed in how some have misinterpreted this commercial, we are encouraged by -- and grateful for -- the outpouring of support we’ve received from those who understand what we were trying to communicate.
  • Peloton (NASDAQ:PTON) went public on Sept. 26 at $29 and struggled below that level through October. The shares rose 47.6% in November. They are still up 8% from the IPO price.

NewsBreak: Peloton Sinks Again as It Stands up for Controversial Ad

Latest comments

What? Whats wrong with this ad? Women arent suppose to use exercise biles?
.Sexist? What now robots doing commercials?
Where's the beef?
Modern society is too ”advanced”. That’s the problem.
People want to be nice to each other. Give gifts and show consideration. How can somebody think that showing consideration to an other person be sexist?? These kind of people see The Boogie man everywhere.
Yes, people will go far out of their way to look for the worst interpretation of the ad instead of the obvious and simplest one that she is a healthy person that was already interested and her partner knew it and gave her a fantastic gift! Occam's razor please...
me too!
Can someone gift me a Peloton? I could stand lose some weight.
a grea tg thing that hard working woman wants to stay fit and look good for herself & husband.
It’s a sad world when the minority viewpoint demands their opinions should overrule the majority’s. If you don’t like the video ad, dont watch it!
Its a sick world when the minority demands their opinions overrule the majority. If you dont like the video, dont watch it!
So I guess you can't give a women a gift now because it could be offensive.
a single snowflake may not be of much consequence, but clearly a mass of them is a force to be reckoned with
@everyone from what I've heard, people were saying the guy says being chauvinistic buying his wife a treadmill insinuating she's out of shape and that they used a model that was in shape before she even started using the thing. I never looked that much into it. People just look for things to offend them these days
What is so offensive? What offends me is someone who is extremely overweight and doesn't want to walk too much.
You got a body take care of it just like a car, house, or animal.
What exactly is controversial about the ad?
If you don't like the ads, don't watch it, simple as that.
People these days are so sensitive. Bunch of babies.
Absolutely ridiculous that any normal person finds this offensive. Anyone who finds thos offensive is living in a social media fantasy. Does twitter offer any type of significance score on stories? It’s nearly impossible to know the veracity of these claims.
If you are so politically correct that this offends you, get a life.
You mist be kidding? That ad is offensive??? What am i missing?
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