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Investing.com -- Nestle (NSE:NEST) announced on Wednesday that it will invest 7 billion reais ($1.27 billion) in Brazil between 2025 and 2028, an increase from its previous investment cycle of 6.3 billion reais.
The Swiss food giant is expanding in key categories focused on its three main commodities while exploring franchising as a new business avenue.
Marcelo Melchior, Nestle’s chief executive in Brazil, said, "Practically all the businesses had a return on investment in line with the initial plan," referring to the investment cycle that ended last year.
Brazil represents Nestle’s third largest market, generating revenues of approximately 4 billion Swiss francs ($4.90 billion) in 2024, ranking behind only the United States and China.
The company plans to maintain its focus on improving long-term productivity of coffee, cocoa and milk suppliers in Brazil. Nestle is also venturing into the franchise market, having acquired CRM, the parent company of Brazilian chocolate retailer Kopenhagen, in 2023.
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