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NBCUniversal secures $7 billion in upfront ad sales - source

Published 06/30/2022, 01:15 PM
Updated 06/30/2022, 01:20 PM
© Reuters.

© Reuters.

By Dawn Chmielewski

(Reuters) - NBCUniversal said on Thursday it completed the highest-grossing upfront advertising sales period since its acquisition by Comcast Corp (NASDAQ:CMCSA) with commitments exceeding $7 billion, according to a source with knowledge of the matter.

The media company said in a statement its approach of combining local, national and digital advertising sales through a single platform fueled the results.

NBCU said the pharmaceutical industry increased spending by 40%. Travel also rebounded, with spending increasing 30%.

The company also reported nearly 20% growth in spending on digital platforms and streaming. Its ad-supported Peacock service doubled its upfront commitments to more than $1 billion.

Comcast acquired NBCUniversal, which operates the NBC broadcast network and cable channels including USA Network and Bravo, in 2013.

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