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Musk targets ad tech firms in Twitter suit over takeover deal

Stock Markets Aug 18, 2022 06:26PM ET
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© Reuters. FILE PHOTO: Elon Musk photo, Twitter logos and U.S. dollar banknotes are seen in this illustration, August 10, 2022. REUTERS/Dado Ruvic/Illustration
 
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By Sheila Dang

(Reuters) - Billionaire entrepreneur Elon Musk, who is attempting to walk away from his deal to acquire Twitter Inc (NYSE:TWTR), is seeking documents from advertising technology firms as part of his quest to gain more information on bot and spam accounts on Twitter, according to filings in a Delaware court on Thursday.

Twitter has sued the Tesla (NASDAQ:TSLA) chief executive, who has accused Twitter of hiding information about how it calculates the percentage of bots on the service, for attempting to walk away from the $44 billion agreement. A trial is scheduled for Oct. 17.

Musk's lawyers have subpoenaed both Integral Ad Science (IAS) and DoubleVerify for any documents or communications on their involvement in reviewing accounts or participation in any audit of Twitter's user base.

IAS and DoubleVerify, which are both based in New York, use technology to independently verify that digital ads are viewed by real people. Advertisers use the services to ensure the ads they pay for are seen by potential customers and not automated bots.

Twitter, IAS and DoubleVerify did not immediately respond to requests for comment.

In response to a tweet by a user who questioned how Twitter audits its service and also linked to a Reuters story on Musk targeting the ad firms, Musk tweeted: "Those are the questions that Twitter is doing everything possible to avoid answering …"

In a countersuit earlier this month, Musk claimed that Twitter's monetizable daily active users are 65 million lower than what the company has touted. Twitter has said it stands by its disclosures.

The metric measures users who log onto Twitter through the website or apps that are able to serve ads or used paid products like subscriptions, according to Twitter filings.

Musk targets ad tech firms in Twitter suit over takeover deal
 

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Comments (3)
gab nea
gab nea Aug 19, 2022 6:48AM ET
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no way trump's son! trump would have stolen all his money, denied, lied, refuse to pay back, litigate and disown him!
Paco Venezia
Paco Venezia Aug 18, 2022 5:35PM ET
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is Elon really trumps oldest son from a fling with a ***star?
gab nea
gab nea Aug 18, 2022 3:13PM ET
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like trump he plays victim when he pucks up! if he wants public to judge, show us contract you signed!
Samantha
Samantha Aug 18, 2022 3:13PM ET
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I can't stand the guy. The real Tesla was nothing like this.
gab nea
gab nea Aug 18, 2022 3:13PM ET
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he is smart no doubt, but lacks common sense !
Efra Rod
xRod Aug 18, 2022 3:13PM ET
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Who said Elon is comparable to Nicola Tesla?That is only in your mind LOL
Efra Rod
xRod Aug 18, 2022 3:13PM ET
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He doesn't want public to judge. This is a legal issue. Besides, the contract is available online. Search for it.
 
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