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Musk proposes Twitter Blue subscription shake-up days after disclosing 9.2% Twitter stake

Published 04/09/2022, 10:44 PM
Updated 04/09/2022, 11:00 PM
© Reuters. FILE PHOTO: Elon Musk attends the opening ceremony of the new Tesla Gigafactory for electric cars in Gruenheide, Germany, March 22, 2022. Patrick Pleul/Pool via REUTERS/File Photo

(Reuters) - Elon Musk, Twitter Inc (NYSE:TWTR)'s biggest shareholder, on Saturday suggested a raft of changes to the social media giant's Twitter Blue premium subscription service, including slashing its price, banning advertising and giving an option to pay in the cryptocurrency dogecoin.

Musk, who disclosed a 9.2% stake in Twitter just days ago, was offered a seat on its board of directors, a move which made some Twitter employees panic over the future of its ability to moderate content.

Twitter Blue, launched in June 2021, is Twitter's first subscription service and offers "exclusive access to premium features" on a monthly subscription basis, Twitter says. It is available in the United States, Canada, Australia and New Zealand.

In a Twitter post, the head of electric vehicle maker Tesla (NASDAQ:TSLA) Inc suggested that users who sign up for Twitter Blue should pay significantly less than the current $2.99 a month, and should get an authentication checkmark as well as an option to pay in local currency.

"Price should probably be ~$2/month, but paid 12 months up front & account doesn't get checkmark for 60 days (watch for credit card chargebacks) & suspended with no refund if used for scam/spam," Musk said in a tweet.

"And no ads," Musk suggested. "The power of corporations to dictate policy is greatly enhanced if Twitter depends on advertising money to survive."

Musk also proposed an option to pay with dogecoin and asked Twitter users for their views.

Twitter declined to comment on Musk's suggestions.

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The company already lets people tip their favorite content creators using bitcoin. Twitter had said last year that it planned to support authentication for NFTs, or non-fungible tokens, which are digital assets such as images or videos that exist on a blockchain.

Musk also started a poll on his Twitter account - which has more than 81 million followers - asking whether the firm's San Francisco headquarters should be converted to a homeless shelter as "no-one shows up (to work there)". The poll got more 300,000 votes in an hour, with 90% answering yes.

Latest comments

Imo, ad based platforms are the most blatantl abusers of rights on the planet. They are continually harassing people to buy things they don't want or need, or temp them with titillating click bait, and ritually purveying some agenda that is more offensive than what they ban, because they lack fundamental factual realities. No place like Twitter produce something that can increase in tangible value. Twitter exists entirely by scalping off of what other people produce. It's just another strawman in the middle, and there are way too many of them. Most will burn into oblivion.
Musk is going to run Twitter to the ground. Sell the stock while you still can. I wonder is banning advertising also means Tesla and doge bag coin adverts
There will be a lot of infighting on the bord of Twitter. And that’s shorely not good for business
Shakeups are great sometimes.
Musk is going to revive free speech on Twitter, the silencers will be kicked out.
"a move which made some Twitter employees panic over the future of its ability to moderate content." hahahahahaha yes panic, panic you little flakes, feel the heat, be real men and women not just little always outraged oversensitive weaklings
I just sold my effing dogecoin
😫🐶
I bought 100 % more at 2 and yesterday again 100 % at .14400
I bought 100 % more at .12 and yesterday again 100 % at .14400
Why don't you tweet where you donated your money? The richest men in the world are the cheapest. I have 0 respect for him.
Elon Musk was the 2nd most GENEROUS philanthropist in 2021, donating $6 billion to charity. 🤦‍♂️
Shake it up, Elon! 👍.
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