Mercedes unveils new luxury electric limousine van series

Published 04/22/2025, 02:42 AM
Updated 04/22/2025, 03:56 AM
© Reuters. FILE PHOTO: The logo of Mercedes-Benz is seen outside a Mercedes-Benz car dealer in Reze near Nantes, France, March 27, 2024. REUTERS/Stephane Mahe/File photo

By Victoria Waldersee

SHANGHAI (Reuters) -German carmaker Mercedes-Benz (OTC:MBGAF) unveiled on Tuesday a new all-electric luxury limousine van series called "Vision V" with some of the vehicles to be produced in China.

The vans will have lounge chairs that can fold down into a bed and huge screens that can turn the interior into a private cinema or karaoke bar.

"Today we want to give you a good look at our vision of a private lounge on wheels," CEO Ola Källenius told an event ahead of the Shanghai auto show.

"We are convinced there is enormous potential in China and around the world for a new segment like this," he said, adding that the concept and the production model will be very similar.

Like many other foreign automakers, Mercedes-Benz’s sales have dropped in China, hit hard by stiff competition from local rivals and as a sputtering economy saps consumer confidence.

Its China car sales fell 7% last year and 10% in the first quarter while van sales tumbled 20% last year and plummeted 39% in the first quarter.

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