Breaking News
0
Ad-Free Version. Upgrade your Investing.com experience. Save up to 40% More details

Mattel turning old Barbies, Matchbox cars and MEGA Bloks into new toys

Stock MarketsMay 11, 2021 06:05PM ET
Saved. See Saved Items.
This article has already been saved in your Saved Items
 
© Reuters. FILE PHOTO: New Barbie dolls from Mattel are pictured in the Manhattan borough of New York City, New York, U.S., February 21, 2020. REUTERS/Carlo Allegri/File Photo

By Aleksandra Michalska

(Reuters) - Toymaker Mattel (NASDAQ:MAT) is encouraging kids to return Barbies, Matchbox cars and MEGA Bloks they no longer play with to the company for recycling into new toys.

    The goal of the company's new 'Playback' program is to recover and reuse materials across all products and packaging by 2030, Mattel said as it announced the program this week.

    "Mattel's Playback program is a great step," said Jim Silver, CEO of TTPM, a toy industry research firm. "The consumer is becoming more and more concerned about the future and becoming more eco-friendly; manufacturers are starting to step up and start to try and make the environment better."

    The company is encouraging consumers to ship their old toys back to Mattel, where they are sorted and separated by material type, processed, and recycled. Materials that cannot be recycled will be either "downcycled" or "converted to energy."    

    Last month, Mattel unveiled the Matchbox Tesla (NASDAQ:TSLA) Roadster, its first vehicle made from 99% recycled materials and carbon.

    Mattel is aiming to make all Matchbox die-cast cars, playsets and packaging with 100% recycled, recyclable or bio-based plastic materials by 2030.

    "More and more manufacturers are going to be going down this road," Silver said. "I think Mattel, being one of the large companies in the industry, to start this recycling program, I think you can see others follow suit."

To participate in the program, consumers can visit Mattel.com/PlayBack, print a free shipping label, and pack and mail their outgrown Mattel toys back to Mattel.

Mattel turning old Barbies, Matchbox cars and MEGA Bloks into new toys
 

Related Articles

Apple Daily editor, CEO denied bail in Hong Kong
Apple Daily editor, CEO denied bail in Hong Kong By Reuters - Jun 19, 2021 6

By Jessie Pang HONG KONG (Reuters) -Two executives of Hong Kong pro-democracy newspaper Apple (NASDAQ:AAPL) Daily, charged under a national security law, were denied bail on...

Add a Comment

Comment Guidelines

We encourage you to use comments to engage with users, share your perspective and ask questions of authors and each other. However, in order to maintain the high level of discourse we’ve all come to value and expect, please keep the following criteria in mind: 

  • Enrich the conversation
  • Stay focused and on track. Only post material that’s relevant to the topic being discussed.
  • Be respectful. Even negative opinions can be framed positively and diplomatically.
  •  Use standard writing style. Include punctuation and upper and lower cases.
  • NOTE: Spam and/or promotional messages and links within a comment will be removed
  • Avoid profanity, slander or personal attacks directed at an author or another user.
  • Don’t Monopolize the Conversation. We appreciate passion and conviction, but we also believe strongly in giving everyone a chance to air their thoughts. Therefore, in addition to civil interaction, we expect commenters to offer their opinions succinctly and thoughtfully, but not so repeatedly that others are annoyed or offended. If we receive complaints about individuals who take over a thread or forum, we reserve the right to ban them from the site, without recourse.
  • Only English comments will be allowed.

Perpetrators of spam or abuse will be deleted from the site and prohibited from future registration at Investing.com’s discretion.

Write your thoughts here
 
Are you sure you want to delete this chart?
 
Post
Post also to:
 
Replace the attached chart with a new chart ?
1000
Your ability to comment is currently suspended due to negative user reports. Your status will be reviewed by our moderators.
Please wait a minute before you try to comment again.
Thanks for your comment. Please note that all comments are pending until approved by our moderators. It may therefore take some time before it appears on our website.
 
Are you sure you want to delete this chart?
 
Post
 
Replace the attached chart with a new chart ?
1000
Your ability to comment is currently suspended due to negative user reports. Your status will be reviewed by our moderators.
Please wait a minute before you try to comment again.
Add Chart to Comment
Confirm Block

Are you sure you want to block %USER_NAME%?

By doing so, you and %USER_NAME% will not be able to see any of each other's Investing.com's posts.

%USER_NAME% was successfully added to your Block List

Since you’ve just unblocked this person, you must wait 48 hours before renewing the block.

Report this comment

I feel that this comment is:

Comment flagged

Thank You!

Your report has been sent to our moderators for review
Disclaimer: Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. All CFDs (stocks, indexes, futures) and Forex prices are not provided by exchanges but rather by market makers, and so prices may not be accurate and may differ from the actual market price, meaning prices are indicative and not appropriate for trading purposes. Therefore Fusion Media doesn`t bear any responsibility for any trading losses you might incur as a result of using this data.

Fusion Media or anyone involved with Fusion Media will not accept any liability for loss or damage as a result of reliance on the information including data, quotes, charts and buy/sell signals contained within this website. Please be fully informed regarding the risks and costs associated with trading the financial markets, it is one of the riskiest investment forms possible.
Continue with Google
or
Sign up with Email