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KFC to launch Beyond Meat fried 'chicken' across United States

Published 01/04/2022, 05:31 PM
Updated 01/04/2022, 06:07 PM
© Reuters. FILE PHOTO: A Kentucky Fried Chicken (KFC) logo is pictured in North Miami Beach, Florida, U.S. April 6, 2017.   REUTERS/Carlo Allegri/File Photo

© Reuters. FILE PHOTO: A Kentucky Fried Chicken (KFC) logo is pictured in North Miami Beach, Florida, U.S. April 6, 2017. REUTERS/Carlo Allegri/File Photo

By Hilary Russ

NEW YORK (Reuters) -Yum Brands Inc's KFC restaurants will start selling plant-based fried "chicken" from Beyond Meat (NASDAQ:BYND) Inc across the United States on Jan. 10 for a limited time, KFC said on Tuesday.

Beyond shares rose more than 7% in after-market trading. KFC, Yum's biggest brand, had nearly 4,000 restaurants in the United States at the end of 2020, according to a regulatory filing.

KFC started testing Beyond's plant-based chicken in August 2019 in Atlanta and expanded to more areas the following year.

In February 2021, Yum and Beyond announced a global partnership to create plant-based menu items for Yum's KFC, Taco Bell and Pizza Hut over "the next several years."

© Reuters. FILE PHOTO: A Kentucky Fried Chicken (KFC) logo is pictured in North Miami Beach, Florida, U.S. April 6, 2017.   REUTERS/Carlo Allegri/File Photo

Major fast-food chains have been vying for partnerships with faux meat makers as they add vegan and vegetarian menu options. Beyond rival Impossible Foods Inc is working with Burger King, a unit of Restaurant Brands International (NYSE:QSR) Inc.

Prices for the Beyond Fried Chicken at KFC will start at $6.99 in most places but will vary by location.

Latest comments

Probably more nutricious than their chicken products. No animal can be nutricious when farmed the way they are.
Colonel Sanders shot a man once. I think his ghost will do the same once he hears this. Its bad enough they screwed up his chicken, now they replacing the chicken with Xicken.
Contains yeast extract ie MSG and soy protein isolate a industrial waste product. Also natural flavor and spices another name for MSG containing items.
Msg is a single specific salt lmfao, so ignorant.
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