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Instagram moves up to 800M users, 100M more than in April

Published 09/25/2017, 02:32 PM
Updated 09/25/2017, 02:32 PM
© Reuters.  Instagram moves up to 800M users, 100M more than in April
  • Instagram (FB -4.8%) now says it has 800M monthly users, an increase of 100M since it said it hit the 700M-user mark in April.
  • The service counts 500M daily active users; Snap (SNAP -4.2%) said last month that it had 173M DAUs. (Snap had its price target lowered by JPMorgan (NYSE:JPM) to $14, just 2% upside from Friday's close.)
  • Facebook also added that time spent watching video on Instagram is up more than 80% Y/Y, and that since March it's doubled the advertiser base on the platform to 2M.
  • Meanwhile, Facebook has introduced two ad tools: a location-based tool allowing for advertisers to target users based on offline activities (like physical store visits, purchases, and calls to businesses), and a new Canvas ad template (full-screen ads) designed to aid in product discovery.
  • Now read: President Trump's Chief Strategist Wants To DeFANG Facebook And Google (NASDAQ:GOOGL)

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