Please try another search
By Anna Ringstrom
STOCKHOLM (Reuters) - Budget furniture giant IKEA has decided to discontinue its catalogue, one of the world's biggest annual publications, as shoppers move online, it said on Monday.
The 70-year old publication reached a peak in 2016 when more than 200 million copies were distributed to households and IKEA stores in more than 50 markets.
Its very first edition, featuring the MK Wing Chair, totalled 285,000 copies and was distributed in southern Sweden, while the last one, from this year, has an edition of 40 million.
The move is part of IKEA's push to become more digital as consumers increasingly seek inspiration online, as well as shopping via the web. In the 12 months to end-August, IKEA's online sales jumped 45%..
"The number of copies has gone down, but we have also seen that people have much more used our website, apps and social media. The catalogue became less and less important," said Konrad Gruss, Managing Director at franchisor Inter IKEA Systems - a division of brand owner Inter IKEA Group.
Are you sure you want to block %USER_NAME%?
By doing so, you and %USER_NAME% will not be able to see any of each other's Investing.com's posts.
%USER_NAME% was successfully added to your Block List
Since you’ve just unblocked this person, you must wait 48 hours before renewing the block.
I feel that this comment is:
Thank You!
Your report has been sent to our moderators for review
Add a Comment
We encourage you to use comments to engage with other users, share your perspective and ask questions of authors and each other. However, in order to maintain the high level of discourse we’ve all come to value and expect, please keep the following criteria in mind:
Enrich the conversation, don’t trash it.
Stay focused and on track. Only post material that’s relevant to the topic being discussed.
Be respectful. Even negative opinions can be framed positively and diplomatically. Avoid profanity, slander or personal attacks directed at an author or another user. Racism, sexism and other forms of discrimination will not be tolerated.
Perpetrators of spam or abuse will be deleted from the site and prohibited from future registration at Investing.com’s discretion.