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Hulu heads for 23M subscribers, celebrates 'robust' live TV growth

Published 12/04/2018, 05:20 PM
Updated 12/04/2018, 05:20 PM
© Reuters.  Hulu heads for 23M subscribers, celebrates 'robust' live TV growth

© Reuters. Hulu heads for 23M subscribers, celebrates 'robust' live TV growth

  • Hulu will add more subscribers in the second half of 2018 than it did in the first half, a pace that will put it over 23M subscribers by year-end.
  • And it's adding live TV subs at 10 times the rate of giant rival DirecTV Now (NYSE:T), according to its CEO.
  • Hulu CEO Randy Freer didn't give an exact sub number, but described the faster pace, and the streaming service went from 17M subs in January to 20M by the time of NewFronts, suggesting it would top 23M by the end of 2018 ("impressive," Freer says, "but we need to get 30, 40, 50M homes in a way that we can scale.")
  • Meanwhile, "robust" live TV growth has them hitting 10x DirecTV Now's number (AT&T's streaming service said it added 49,000 customers in Q3, suggesting Hulu Live TV added nearly 500,000).
  • Hulu is co-owned -- for now -- by Comcast (NASDAQ:CMCSA), Disney (NYSE:DIS), Fox (FOX, FOXA) and WarnerMedia (T).


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