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David Ibanez
Sep 15, 2022 3:23AM ET
h&m are clothes for homeless
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H&M sales miss as retailer struggles to compete with Zara
Published Sep 15, 2022 02:08AM ET
Updated Sep 15, 2022 07:32AM ET
© Reuters.
By Marie Mannes and Anna Ringstrom
STOCKHOLM (Reuters) - H&M reported on Thursday lower-than-expected quarterly sales as shoppers tighten their belts with energy and food bills soaring and the world's second-biggest fashion retailer struggles to compete with rival Zara.
Third-quarter net sales at the Swedish group were up 3% from a year earlier at 57.5 billion crowns ($5.4 billion), short of the 5% which analysts polled by Refinitiv had forecast for the June-August quarter.
"The third quarter got off to a weak start, in common with the industry in many of the group's major markets," H&M, which does the bulk of its business in Europe, said in a statement.
"Sales improved sequentially during the quarter, with a better start for the autumn collections than last year."
Measured in local currencies, sales were down 4%.
Shares in H&M, which have lost more than two-thirds of their value this year, were down 1.9% in early afternoon trade.
"As we saw from Primark last week, we think the more value conscious end of the sector is proving very challenging in Europe ex-UK, reflecting where pressures on household cashflow are most acute," RBC analysts said, noting German industry data showing falling store sales in the period.
They said in a note H&M's smaller chains like COS and Arket have been more resilient lately than the H&M brand.
The Swedish retailer has substantially underperformed market leader Inditex (BME:ITX), the owner of Zara, which this week posted sales growth in constant currency terms of 16% for its May-July quarter. The Spanish group's growth pace however slowed to 11% in the Aug.1-Sept. 11 period.
Inditex on Wednesday flagged further price hikes this autumn to offset soaring costs, despite worries demand would wane due to the cost of living crisis.
H&M is due to publish its full third-quarter earnings report on Sept. 29.
GRAPHIC: Inditex shares have outperformed rivals: https://fingfx.thomsonreuters.com/gfx/mkt/gkplgnkjqvb/inditex.PNG
($1 = 10.7226 Swedish crowns)
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Comments (1)
Milan Djokic
Sep 15, 2022 3:23AM ET
lol pathetic
3
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Nikola Mirkovic
Sep 15, 2022 3:23AM ET
How strange, that shirt of yours looks exactly like the ones they are selling in H&M
2
0
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