📈 69% of S&P 500 stocks beating the index - a historic record! Pick the best ones with AI.See top stocks

HMD launches Barbie phone in partnership with Mattel

Published 08/27/2024, 07:09 PM
Updated 08/27/2024, 07:33 PM
© Reuters. FILE PHOTO: The new and old versions of the classic Barbie dolls are on display at Mattel Design Center in El Segundo, California, U.S., February 22, 2024. REUTERS/Mario Anzuoni/File Photo
NOKIA
-
GOOGL
-
QCOM
-
MAT
-
VOD
-

STOCKHOLM (Reuters) - HMD Global, which makes Nokia-branded phones, said it has teamed up with toymaker Mattel (NASDAQ:MAT) to launch the HMD Barbie Phone - a pint-sized pink feature flip phone with a retro design.

The phone, priced at 99 pounds ($131.24), is available starting on Wednesday. The device allows users to make calls and send texts but gives no access to social media apps.

The Barbie-pink keypad has hidden designs featuring palm trees, hearts and flamingos that light up in the dark, the company said.

The launch coincides with the Barbie doll's 65th birthday this year and follows the success of last year's "Barbie" movie starring Margot Robbie, which grossed $1.4 billion at the global box office.

"I’d imagine quite a few people will be tempted to buy it as a bit of fun, but in reality, everyone is so dependent on their smartphones that anything more than the odd day of detox will be a stretch," said Ben Wood, chief analyst at research firm CCS Insight.

Research firm CCS Insight estimates that HMD could sell more than 400,000 Barbie phones in the UK, where it will be available through Vodafone (NASDAQ:VOD) and Argos.

© Reuters. FILE PHOTO: The new and old versions of the classic Barbie dolls are on display at Mattel Design Center in El Segundo, California, U.S., February 22, 2024. REUTERS/Mario Anzuoni/File Photo

Finnish firm HMD, which is backed by Alphabet (NASDAQ:GOOGL)'s Google and Qualcomm (NASDAQ:QCOM), has launched several feature phones, including reissues of classic Nokia (HE:NOKIA) phones such as the 3210 and 3310.

($1 = 0.7543 pound)

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.