Harley-Davidson CEO on new entry-level models, tariffs, third-party investments for LiveWire

EditorVlad Schepkov
Published 05/01/2025, 09:26 AM
© Reuters.

Investing.com -- Harley-Davidson (NYSE:HOG)’s CEO, Jochen Zeitz, announced plans to introduce new entry-level models with smaller displacement during today’s conference call. This move comes as the company observes slower than expected adoption of electric vehicles (EV).

The CEO also shared that the company is exploring all options for their electric motorcycle, LiveWire, including potential third-party investments. However, Zeitz clarified that Harley-Davidson does not plan to inject additional investments into LiveWire at this time.

In addition, Zeitz expressed his optimism about trade deals that may limit the overall impact of tariffs on the company. He acknowledged that the current tariff situation makes it challenging to predict the potential impact on customers.

Furthermore, the company’s CFO announced a shift in model timing to fall, in an effort to create more selling opportunities later in the year.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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