Breaking News
Get Actionable Insights with InvestingPro+: Start 7 Day FREE Trial Register here
Investing Pro 0
Ad-Free Version. Upgrade your Investing.com experience. Save up to 40% More details

Google loosens its search engine grip on Android devices in Europe

Stock MarketsJun 08, 2021 08:51PM ET
Saved. See Saved Items.
This article has already been saved in your Saved Items
 
© Reuters. FILE PHOTO: The logo of Google is seen on a building at La Defense business and financial district in Courbevoie near Paris, France, September 1, 2020. REUTERS/Charles Platiau/File Photo

By Foo Yun Chee

BRUSSELS (Reuters) -Google has bowed to pressure from rivals and will let them compete for free to be the default search engines on Android devices in Europe, widening a pledge to EU antitrust regulators two years ago.

The move by the world's most popular internet search engine comes as the 27-country bloc considers rules that could be introduced next year to force Google (NASDAQ:GOOGL), Amazon (NASDAQ:AMZN), Apple (NASDAQ:AAPL) and Facebook (NASDAQ:FB) to ensure a level playing field for competitors.

Google's Android mobile operating system runs on about four-fifths of the world's smartphones. The U.S. tech giant said in 2019 that rivals would have to pay via an auction for appearing on a choice screen on new Android devices in Europe from which users select their preferred search engine.

Google's change of heart followed a 4.24 billion euro ($5.16 billion) fine handed out by the European Commission, the EU antitrust authority, in 2018 for unfairly using Android to cement the dominance of its search engine.

"We are now making some final changes to the Choice Screen including making participation free for eligible search providers. We will also be increasing the number of search providers shown on the screen," Google director Oliver Bethell wrote in a blog post on Tuesday.

The changes will come into effect in September, the blog added.

The Commission said it had discussed possible changes with Google following concerns raised by a number of its rivals, adding that those announced were positive developments.

Google said the five most popular eligible search engines in each EU country according to StatCounter, including Google, would be displayed in random order at the top of the screen while up to seven will be shown at the bottom.

It had previously only allowed four competitors, chosen in separate auctions for each EU country, to be displayed on Android screens.

However DuckDuckGo, a rival search engine that has long complained about the auction process, said Google should go further.

"Google is now doing what it should have done three years ago: a free search preference menu on Android in the EU," CEO Gabriel Weinberg tweeted.

"However, it should be on all platforms, eg also desktop Chrome, accessible at all times, ie not just on factory reset, and in all countries."

Search engine Ecosia, which together with four other rivals complained about Google's initial proposal to the Commission last year, welcomed the changes.

"With this, we have something that resembles a level playing field in the market," its CEO Christian Kroll said in a statement.

"Search providers now have a chance to compete more fairly in the Android market, based on the appeal of their product, rather than being shut out by monopolistic behaviour."

($1 = 0.8211 euros)

Google loosens its search engine grip on Android devices in Europe
 

Related Articles

U.S. FTC sues to block Nvidia deal to buy Arm
U.S. FTC sues to block Nvidia deal to buy Arm By Reuters - Dec 02, 2021 1

By Stephen Nellis and David Shepardson SAN FRANCISCO/WASHINGTON (Reuters) -The U.S. Federal Trade Commission on Thursday sued to block U.S. chip company Nvidia (NASDAQ:NVDA)...

Add a Comment

Comment Guidelines

We encourage you to use comments to engage with other users, share your perspective and ask questions of authors and each other. However, in order to maintain the high level of discourse we’ve all come to value and expect, please keep the following criteria in mind:  

  •            Enrich the conversation, don’t trash it.

  •           Stay focused and on track. Only post material that’s relevant to the topic being discussed. 

  •           Be respectful. Even negative opinions can be framed positively and diplomatically. Avoid profanity, slander or personal attacks directed at an author or another user. Racism, sexism and other forms of discrimination will not be tolerated.

  • Use standard writing style. Include punctuation and upper and lower cases. Comments that are written in all caps and contain excessive use of symbols will be removed.
  • NOTE: Spam and/or promotional messages and comments containing links will be removed. Phone numbers, email addresses, links to personal or business websites, Skype/Telegram/WhatsApp etc. addresses (including links to groups) will also be removed; self-promotional material or business-related solicitations or PR (ie, contact me for signals/advice etc.), and/or any other comment that contains personal contact specifcs or advertising will be removed as well. In addition, any of the above-mentioned violations may result in suspension of your account.
  • Doxxing. We do not allow any sharing of private or personal contact or other information about any individual or organization. This will result in immediate suspension of the commentor and his or her account.
  • Don’t monopolize the conversation. We appreciate passion and conviction, but we also strongly believe in giving everyone a chance to air their point of view. Therefore, in addition to civil interaction, we expect commenters to offer their opinions succinctly and thoughtfully, but not so repeatedly that others are annoyed or offended. If we receive complaints about individuals who take over a thread or forum, we reserve the right to ban them from the site, without recourse.
  • Only English comments will be allowed.

Perpetrators of spam or abuse will be deleted from the site and prohibited from future registration at Investing.com’s discretion.

Write your thoughts here
 
Are you sure you want to delete this chart?
 
Post
Post also to:
 
Replace the attached chart with a new chart ?
1000
Your ability to comment is currently suspended due to negative user reports. Your status will be reviewed by our moderators.
Please wait a minute before you try to comment again.
Thanks for your comment. Please note that all comments are pending until approved by our moderators. It may therefore take some time before it appears on our website.
Comments (2)
Eudon Hickey
Eudon Hickey Jun 08, 2021 8:18PM ET
Saved. See Saved Items.
This comment has already been saved in your Saved Items
Break google up, like they did with microsoft
Kaveh Sun
Kaveh Sun Jun 08, 2021 9:28AM ET
Saved. See Saved Items.
This comment has already been saved in your Saved Items
Top 5 search: google, bing, Yandex,russian company, Yahoo, and Baidu. Bing is so-so. The rest is meh and worst on ur privacy. Eu just find ways to milk usa companies
Eudon Hickey
Eudon Hickey Jun 08, 2021 9:28AM ET
Saved. See Saved Items.
This comment has already been saved in your Saved Items
Duckduckgo is a fair search engine as well, does not keep history
 
Are you sure you want to delete this chart?
 
Post
 
Replace the attached chart with a new chart ?
1000
Your ability to comment is currently suspended due to negative user reports. Your status will be reviewed by our moderators.
Please wait a minute before you try to comment again.
Add Chart to Comment
Confirm Block

Are you sure you want to block %USER_NAME%?

By doing so, you and %USER_NAME% will not be able to see any of each other's Investing.com's posts.

%USER_NAME% was successfully added to your Block List

Since you’ve just unblocked this person, you must wait 48 hours before renewing the block.

Report this comment

I feel that this comment is:

Comment flagged

Thank You!

Your report has been sent to our moderators for review
Disclaimer: Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. All CFDs (stocks, indexes, futures) and Forex prices are not provided by exchanges but rather by market makers, and so prices may not be accurate and may differ from the actual market price, meaning prices are indicative and not appropriate for trading purposes. Therefore Fusion Media doesn`t bear any responsibility for any trading losses you might incur as a result of using this data.

Fusion Media or anyone involved with Fusion Media will not accept any liability for loss or damage as a result of reliance on the information including data, quotes, charts and buy/sell signals contained within this website. Please be fully informed regarding the risks and costs associated with trading the financial markets, it is one of the riskiest investment forms possible.
Continue with Google
or
Sign up with Email