Get 40% Off
🤯 This Tech Portfolio is up 29% YTD! Join Now to Get April’s Top PicksGet The Picks – Just 99 USD

Ford accelerates cost-cutting plan, will drop most U.S. sedans

Published 04/25/2018, 07:20 PM
Updated 04/25/2018, 07:20 PM
© Reuters. FILE PHOTO:  A Ford worker inspects paint work on the body of a Ford Expedition SUV at Ford's Kentucky Truck Plant in Louisville

© Reuters. FILE PHOTO: A Ford worker inspects paint work on the body of a Ford Expedition SUV at Ford's Kentucky Truck Plant in Louisville

By Nick Carey and Paul Lienert

DETROIT (Reuters) - Ford Motor Co (N:F) on Wednesday outlined a plan to cut costs and boost profit margins at a faster pace than previously announced, which includes dropping traditional sedan models in North America that have become increasingly unpopular with consumers.

The No. 2 U.S. automaker said it now plans to cut $25.5 billion in costs by 2022, up from $14 billion in cuts it announced last fall.

Ford Chief Executive Jim Hackett told investors the company is undergoing "a profound refocus" of its operations and may exit unprofitable businesses.

"We'll restructure as necessary, and we'll be decisive," he said. "We're going to feed the healthy part of our business," and dispose of marginal operations, Hackett added.

Ford said it expects pretax profit margins of 8 percent globally and 10 percent in North America by 2020, ahead of a previous target of 2022.

The company's stock was up 2.6 percent at $11.40 in after-hours trading.

Responding to a shift in consumer demand to SUVs and pickup trucks, Ford said it planned to trim its North American car portfolio to just two models: the sporty Mustang, which debuted 50 years ago this month, and a new compact crossover called Focus Active starting in 2019.

Ford "will not invest in next generations of traditional Ford sedans for North America," including the midsize Fusion and full-size Taurus, the company said.

The automaker has been under pressure from Wall Street investors to improve its product lineup and lift flagging profit margins. In 2017, the company's pretax profit fell to $8.4 billion from $10.3 billion.

In March, Ford executives unveiled ambitious plans to shift the struggling automaker's product portfolio from passenger cars to SUVs, add more hybrid and pure electric vehicles, and reduce development and manufacturing costs - aimed at boosting profits and the automaker's share price.

Speaking to reporters on Wednesday as the company reported first-quarter results, Chief Financial Officer Bob Shanks said "we have looked at every single part of the business . . . We are driven to turn this business around."

Ford reported a better-than-expected first-quarter profit, with a 7 percent increase in revenue and a lower effective tax rate offsetting a jump in costs, especially higher commodity prices.

The company reported a first-quarter net profit of $1.74 billion, or 43 cents per share, up from $1.6 billion, or 40 cents per share, a year earlier. Analysts had on average expected earnings per share of 41 cents.

Despite the higher profit, Ford's adjusted pretax profit margin fell to 5.2 percent from 6.4 percent in the same quarter in 2017.

CFO Shanks said the company expected that commodity costs would represent a $1.5 billion "headwind" in 2018, $500 million of which came in the first quarter.

The lion's share of the automaker's quarterly profit was driven by high-margin pickup trucks and SUVs in North America. Europe was the only other region to turn a profit for Ford.

The company's loss in its Asia Pacific region was driven by slumping sales in China, where Ford has just begun to introduce new models.

Shanks said the Lincoln brand still is losing money in China, where it launched in 2015, but now plans to begin local production there in 2020.

© Reuters. FILE PHOTO:  A Ford worker inspects paint work on the body of a Ford Expedition SUV at Ford's Kentucky Truck Plant in Louisville

Joe Hinrichs, president of global operations, said Ford plans to build a new product its Hermosillo plant in Mexico when it quits production of the Fusion sedan, and will also build a new battery electric vehicle in Mexico.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.