By Kim Khan
Investing.com – Sometimes it just takes a little star power to shake off the worries about a stock.
Canada Goose Holdings Inc . (NYSE:GOOS) had been struggling in recent sessions on concerns about how much the coronavirus would affect the Chinese economy and, consequently, the demand for its clothing in that important country.
The company said in its third-quarter earnings report that revenue in Asia nearly doubled. It reports fourth-quarter earnings on Feb.7.
Shares bounced 3% higher today.
The company announced it had signed a deal for supermodel and actress Kate Upton to become a Goose Person.
“Goose People are a diverse group of brand ambassadors who embody the company's values, stand for something bigger than themselves, and inspire others through their pursuit of greatness,” Canada Goose said in a statement.
The stock is still down more than 13% in the last month.