Even though there have been several controversies surrounding Herbalife’s (HLF) marketing model over the years, its core operations and distribution lend the company a competitive advantage. And with consumer interest in health and wellness on the ascent, HLF is expected to witness increasing demand for its products. So, let’s take a closer look at this company’s prospects now.Nutrition company Herbalife Nutrition Ltd. (NYSE:HLF) has been the subject of several controversies over the years, including activist investor Bill Ackman’s allegation a decade ago that the company’s multi-level marketing business model was a pyramid scheme. Ackman ultimately lost $1 billion in betting against the stock. Activist investor Carl Icahn, who stood by the company during that controversy, said “The time for activism has passed as the company has grown.” He lowered his 16% stake in the company to 6%, selling $600 million of the stock back to the company.
The stock has rallied 50.5% over the past year to close yesterday’s trading session at $47.15. And HLF is expected to thrive this year and beyond on people’s increasing consciousness regarding their nutritional choices, which is driving increased demand for HLF’s products.
Furthermore, the company has increased focus on its digital operations lately, launching an immersive ARIA 360 AR fan experience in January and appointing its first Chief Digital Officer, Joe Miranda, in March.