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Black Friday online sales trending strong

Published 11/23/2018, 10:53 AM
Updated 11/23/2018, 10:53 AM
© Reuters.  Black Friday online sales trending strong
  • Adobe (NASDAQ:ADBE) Analytics projects Black Friday online spending of over $6.4B, an increase from an earlier forecast of $5.9B.
  • The firm tabulated Black Friday online spending of $643M through 10:00 a.m. ET, up 28% from last year's pace.
  • The tally is particularly impressive given that some online sales were pulled forward from the Black Friday-Cyber Monday period on early promotions (Nordstrom and Walmart in particular).
  • Most retailers are running a combination of Black Friday, weeklong, weekend and Cyber Monday deals. There's also a dash of cold weather in the Northeast that could be adding to shopping via laptop.
  • Major e-commerce players: WMT, TGT, AMZN, M, GPS, HD, EBAY, W, ETSY, SHOP, COST, AAPL, JWN, KSS, NKE, URBN, FL, DKS.
  • Related ETFs: XRT, IBUY.
  • Now read: Kohl's: What Else Could Investors Want?


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