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Beyond Meat to sell patties in mainland China through Freshippo stores

Published 06/30/2020, 09:03 PM
Updated 06/30/2020, 09:05 PM
© Reuters.

NEW YORK (Reuters) - Beyond Meat Inc (O:BYND) said on Tuesday that it will launch retail sales of its plant-based burger patties in mainland China through Alibaba Group Holding Ltd's (N:BABA) Freshippo markets.

Sales will begin this weekend at 50 stores in Shanghai, with plans to expand to 48 more stores in Beijing and Hangzhou in September. The patties will also be available on Freshippo's mobile app for delivery.

Earlier in June, Yum China Holdings Inc (N:YUMC) introduced Beyond's burgers for a limited time at some of its KFC, Pizza Hut and Taco Bell locations.

© Reuters. Products from Beyond Meat Inc, the vegan burger maker, are shown for sale at a market in Encinitas, California

The partnerships come as plant-based meat makers, including Beyond rival Impossible Foods, seek to tap into the potentially lucrative mainland China market.

Latest comments

China got new type of swine flu. Be careful.
If the price is right, buddists will buy.
I can't wait for this to fail in China as well.
Not really! Buddists r vegan. They have to eat strictly vegan a couple times a month. It is just the price. If they have reasonable price, they will sell alot. Estimate there r over 300mil buddists in china.
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