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Beyond Meat Sizzles as McPlant Burger Reportedly Wins Permanent Home at McDonald's

Published 04/27/2022, 02:20 PM
Updated 04/27/2022, 02:58 PM
© Reuters

By Yasin Ebrahim

Investing.com -- Beyond Meat  (NASDAQ:BYND) jumped sharply Wednesday on a report the McPlant burger will become a permanent menu item at McDonald's.

Beyond Meat was up more than 8% in recent trade. The stock was up more than 30%, but pared gains after McDonald's denied that the meatless burger will become a permanent item at its restaurant. 

McDonald’s (NYSE:MCD) reportedly said it expects the sandwich to be a permanent menu item, Fast Company reported, citing remarks from Morgan Flatley, McDonald’s global chief marketing officer. 

“We are confident this product will stay in restaurants,” Flatley said in a Fast Company panel discussion. “This is not a fad. It’s a product that is going to continue to grow.”

The fast food chain is expected to report earnings Thursday. Analysts tracked by Investing.com expect it to post earnings of $2.17, with revenue coming in at $5.57 billion.

McDonald’s launched the McPlant late last year, and expanded the launch at several hundred restaurants throughout the San Francisco Bay and Dallas-Forth Worth areas as the fast-food giant looked for insight into customer demand for the meatless item. 

 
 
 

Latest comments

I sincerely hope McDonald's keeps this as a permanent menu item. Many of their competitors have discontinued their plant-based offerings. I'm sure there were more than a few stores who's employees intentionally sabotaged sales. The Hardee's I was buying my plant-based burgers from suddenly began giving me excuses as to why they couldn't fill my orders for their version (the manager didn't take them out of the freezer last night, they're still frozen; the microwave isn't working, etc.). Anyway.. I'm looking forward to McD's sandwich and I expect to be a new, permanent customer.
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