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Apple's iPhone 13 production fell 20% in Sept-Oct - Nikkei

Stock MarketsDec 07, 2021 06:20PM ET
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© Reuters. FILE PHOTO: FILE PHOTO: A woman wearing a face mask walks past an image of an iPhone 13 Pro at an Apple Store in Beijing, China, September 24, 2021. REUTERS/Carlos Garcia Rawlins/File Photo/File Photo

(Reuters) - Production of Apple Inc (NASDAQ:AAPL)'s flagship iPhone 13 smartphones fell 20% short of previous plans in September and October, Nikkei reported on Wednesday, citing sources familiar with the matter.

The holiday-quarter is one of the busiest for the company as many consumers seek to buy its products as gifts, weeks ahead of Christmas.

However, after launching the iPhone 13 range and new iPads in September, a major threat looms over Apple as it scrambles to keep up with the global chip shortage and supply chain disruptions.

Chief Executive Tim Cook had told Reuters in October that the impact of supply chain challenges would be worse during the holiday sales quarter than it was in the previous quarter.

In October, for the first time in more than a decade, iPhone and iPad assembly was halted for several days due to supply chain constraints and restrictions on the use of power in China, Nikkei reported.

Through September and October, the reallocation of the shared components squeezed iPad assembly even more, leading to about 50% less production volume than planned, while the production forecast for older generations of iPhones also dropped around 25%, Nikkei added.

Additionally, Apple had told its parts suppliers demand for the iPhone 13 lineup has slowed, Bloomberg News reported last week.

Apple's iPhone 13 production fell 20% in Sept-Oct - Nikkei
 

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Khwarizmi Algebra
Khwarizmi Algebra Dec 08, 2021 4:15AM ET
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Even with drop in production Sep, Apple managed to nearly meet its earning estimate with about 80 percent growth YoY. This is powerful. WoW
Frank Francone
Frank Francone Dec 07, 2021 7:13PM ET
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Stock price rose 20% after a 20% production cut. The stock price will reach new max when they will completely stop production. Insane market
 
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